In the first episode of Simon Says Video I’m joined by psychologist, stand-up comedian and self-professed pop star Paul Boross. 

I’ve been working with Paul on his award-winning The Humourology Podcast as his producer, but our friendship extends much further back. 

It was a pleasure to have him on the podcast as we talk about the psychology of video and why all businesses need to be using it.  

Highlights from this episode: 

(01:54) Why is video so powerful? 

(06:30) The three second first impression 

(13:03) The importance of eye contact 

(17:45) The fear of performance 

(27:50) Using video for sales 

(32:06) Waning attention spans in a content-abundant world 

(38:38) It’s about clarity