1.Brittany Furlan

Andy Warhol said everyone would have 15 minutes of fame; for Brittany Furlan, it’s just six seconds. She has nearly 9 million followers on social media site Vine, which makes her the site’s biggest female celebrity. Her feed shows everything from imaginary characters to aspects of her life in tiny bite-sized bursts. Her fans live their lives watching hers.

2.Jimmy Fallon

Jimmy (and his team) is the master of the viral video. He creates can’t-miss moments that swarm social media. His programme “The Tonight Show” has 6 million subscribers on YouTube, dwarfing figures from The Late Show With David Letterman that has a mere 170,000.  Host broadcaster NBC estimates 70% of viewers watch the Tonight Show online. “Time slot doesn’t matter to me,” Fallon has said. “If people want to see you, they’ll find you.”

3.The original citizen journalist Matt Drudge

Back in the last century, Matt made his name by breaking the news that US President Bill Clinton was having an affair with a White House intern. The traditional news outlets knew about it; but none dared say it. Matt let the gene out of the bottle and it’s never gone back in. The look of his site “The Drudge Report” hasn’t changed but gets around one billion-page views every month.  There’s no video on his site, but the high-user volume drives traffic to other news sites where video is a main feature.

4.Felix Arvid Ulf Kjellberg (a.k.a. PewDiePie)

This 25-year-old Swede has 35 million subscribers to his YouTube channel and around 8 billion views and counting. So what are the videos he uploads? Clips of himself playing video games, with his own special narration. His influence gives games-makers exposure and can make or break a new game. There’s another side to him as well – he’s also used his influence to raise hundreds of thousands of dollars for charity.

5.Bethany Mota

She’s 19 and she makes at least half a million dollars a year. She the most Googled fashion designer in the world. It’s all down to her YouTube channel, with 8.3 million subscribers and counting. When she does something and documents it by putting a video on YouTube, it creates a buzz.