Tallboy Video Consultancy and Production Blog
stay up to date with all the latest news and articles from the team at Tallboy, we regularly post articles about our video consultants team and our video production team.
Video trends 2020
We are about to head into a new decade, and video will play an increasing role in how we communicate. Here are four trends I see for video in 2020 you need to know about to help you build your audience and grow your business.
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Tips on Finding Your Creativity to Create Your Latest Brand Video
While most of us like to think we have a decent creative side, many of us actually find it difficult to think outside the box and add something new and inspiring to our content.
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Using Your Own Team for Your Next Video Campaign
If you decide to create a video campaign for your business, there are a number of options to consider. Finding the right video expert is one, selecting people to use in the video is another.
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Tips on Turning Existing Content into Usable Videos
You’ve probably taken a lot of time and effort creating all sorts of marketing content over the years. What do you do with it once it has served its initial purpose? Let it sit there and gather digital dust?
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Can Long Format Videos be Used in Any Business?
Many businesses are now adding video to their marketing content. It’s widely seen as one of the best strategies to engage an audience, generate leads and aid in conversations.
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Why You Should Include Animation in Your Video Content
If you’re looking to get across a series of points, have a complex message or want to create an imaginative and engaging video for your audience, the flexibility you get with using animation is a huge asset.
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Best DSLR vlogging camera
There is a massive choice when from when it comes to picking the best camera for vlogging. There are loads of fantastic models available in the mirrorless sector, combining lightweight build and great video features to make for a robust all-around vlogging package.
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Face the Camera and Build Trust with Your Audience
Building trust with your customers, clients, or even internal colleagues is an important strategy for any organisation. A brand that is trusted will find it much easier to deliver information or convert sales and putting a face to your brand through video is a great way of doing this.
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How to Pitch Your Product with Video
Videos are now being used more and more to pitch new products to potential clients or customers. Video offers so much more than a paper presentation file or flip board.
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Getting Your Message Out There – Video Marketing for Charities and NGO’s
Reaching the right people and hitting the right tone is essential when you are trying to reach new supporters for your charity or NGO.
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Are You Harnessing the Power of LinkedIn with your Video Content?
LinkedIn is the world’s biggest business network, so if you run a company or head up a business marketing department, it’s important to be engaging with this network in a positive way.
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What is UGC and How Can You Make It Work for Your Brand?
Only a few of years ago if you wanted to create content to reach a mass audience you had to rely on a professional to make it for you…
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Getting Video Right
I like to review books which have had an impact on my life. One of the most important has been the one I wrote.
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review of your video
It’s the penultimate day of my 30-day video challenge. Posting a video a day has not been easy, and I will be sharing my insights on what worked, what didn’t work, the engagement, social media platform quirks, and short cuts to speed up the process in the coming weeks.
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What to do with it
Companies need to understand that your campaign doesn’t end with a great video. What happens next is just as important.
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Can I make a video?
A question I often get asked is, “if I’m not tech savvy, how can I make videos myself which are good enough for my own business?” Day 27 of my video challenge, and in this video, I explain, while the technology and cost have become accessible to all. There is a caveat. Let me explain. So yes, you know, you can shoot your videos for your business easily. The gadgets, the software that we have now is quite amazing. It’s affordable, easy to use, and high quality. When I am out and about, and I’m just filming on my iPhone. I have a simple set up with a shotgun microphone, to improve the sound. A clip-on wide angle lens, so when I am filming myself, it’s not to close. I also use a little tripod to help me hold the phone a bit steadier. When at my home office, I use a DSLR, it doesn’t have to be a costly camera. A lens on it and a tripod, and you can create some excellent looking videos. The biggest tip I give if you want to create a video which looks good, is getting some training. There’s plenty of online tutorials on Youtube. You can invest in paid courses. Or I can come and help you. I have supported many companies where I come in and run workshops, which maximises the skill of an in-house team. When you’ve shot your video, the next part is to edit it, and this is a potential bottleneck. It’s not hard to learn how to do editing, to do simple edits and maybe some... read more
What if video doesn’t work?
What if I make a video and it doesn’t work? You may be concerned about putting a lot of time and money into a video and not seeing any returns. Today I talk about the five-step process I use to guarantee video works for your business.
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What is a video strategist?
As video becomes more important, increasingly important to your business in terms of engaging with your staff, stakeholders, leads and clients, you certainly need to have a strategy around any video you make, and it’s not all about production.
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The Social Pitch
Can you describe you and what you and your business does in 60 seconds?
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The Power of Now
Each Sunday for my video challenge, I am doing a book review, focusing on a book which has made an impact on my life and business. Today’s is not an exception – The Power of Now.
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