If you decide to create a video campaign for your business, there are a number of options to consider. Finding the right video expert is one, selecting people to use in the video is another.

This latter problem can be solved by using members of staff. The benefits are that they have a vested interested in your business and it’s a great way to get individuals involved in something new and exciting. Done well, it will make your videos more engaging and personal and with the right video consultant at hand it will meet your goals and objectives too.

Most staff members will not have had experience of appearing in front of the camera, so it helps to have a plan in place. Here are six things you should incorporate when making your campaign video:

  1. Give Your Team Sight of the Script

You’ve sweated blood and tears over the script and you’re probably protective of it. Before anything else is done, however, it’s important to share this with your team.

First, this will hopefully set them at ease and show they can actually do what you are asking. Secondly, it gives them the opportunity to input what they think and perhaps make tweaks to the script that will really bring it to life.

Once everyone is happy, it’s a good idea to do a few round the table reads to see how everything sounds in real life.

  1. Run Through Graphics and the Visual Package

If your actor or actors are likely to be working with graphics and other visual assets in the video, it can help them get a handle on the tone and delivery if they can see these as soon as possible. Some parts of the video, for example, may involve just a voice over and it’s difficult to get these exactly right if you don’t know what visually you are talking about.

  1. Meet the Production Team

Practising the script and delivering it in front of the camera are two separate things. You’ll be surprised how having a camera trained on certain individuals can make them walk differently, talk differently and get unduly nervous. Getting to know the production team before the start can certainly help calm things down.

  1. Have a Practice Run

You shouldn’t be so desperate to get everything on video that you can’t manage a practice run or two. If you want, keep the cameras rolling but make sure your actors are comfortable with the script and can deliver it naturally.

  1. Keep Going!

Even if someone makes a mistake, keep the camera rolling and encourage them to continue. Video can be cut and edited to get rid of these glitches and you can always retake if necessary.

  1. More Run Throughs

The more your inhouse team get comfortable with the text and deliver, the better performance they are likely to give. If someone does become too stressed out on set, give them a break and come back to them later. Don’t forget to be supportive and encouraging so that, when they do return, they are more relaxed and ready to perform.

Hiring a video expert will make the most of your current team and bring to life the story you are trying to share via your new video.