As we all enter new phases of restrictions, businesses have to reconsider their operations in light of new needs. This new standard will look different for everyone, and there’s no one-size-fits-all approach to returning to business. But whether you’re a small business right up to a global corporation, video is a vital part of staying operational right now.
Here are five tips on how to keep your business going right now.
1. Be willing to pivot
It’s always important as a business to be adaptive in uncertain times, and in these times, it’s more crucial than ever to think acutely about your audience and customer needs. Make sure you’re offering services and products that are most useful to them — even if you are running a limited operation at the moment.
If you are planning a few more months of staying remote, use video to announce your latest venture, thought leadership insights, or communicate your new policies for safe transactions. Let your audience know how you are adapting to the ‘new normal’.
2. Engage with your audience
This is a perfect time to let your audience lead and let your business tactics follow. Use this opportunity to poll your customers and find out what questions you might be able to answer right now. Or even create and send them a personal video message.
3. Give status updates
Whether you’re preparing to reopen or still building out your virtual presence, it’s crucial to let your audience know where you stand. If you’re gearing up for a brick and mortar reopening, consider making a video made for sharing what steps you’re taking to keep your customers safe, and let them know what to expect when they return.
4. Learn video marketing basics
When it comes to video marketing, even the smallest strategic steps can make a difference. Know your peak posting times — Thursday and Friday afternoons are best for Facebook sharing while hitting Twitter on Monday mornings should give your content the best chance at grabbing maximum eyeballs.
5. Just get started
I get it — starting a new venture or changing up your practices during this time is daunting. “A lot of people are going to suffer from paralysis analysis — they’re going to overthink it,” says Clayshare co-founder Kevin Phillips. “Don’t worry about trying to make it perfect. Just get on there and do something to provide benefit to your audience. They’re going to appreciate the fact that you did this for them to help them through this situation.”
Share your knowledge with your customer base and provide them with videos to help make them succeed right now, whether that’s sharing tips on how to reopen or helping your people to stay sane and healthy. It doesn’t matter if you’re thinking about holding a virtual event or just want to share a quick social media post, video can help you keep things in motion while you figure out the rest.
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Thank you Aubrey Page from Vimeo for the inspiration of this blog post.