Just before the recent Easter bank holiday one of our clients, Retroscreen Virology, came to us with an urgent brief! They were about to launch an exciting rebrand of their company and needed our help to bring their rebrand to life… and the catch? We needed to turn it around in seven days time!
The brief was to create a transformation video lasting from 30s to 1m, to show the transition from the old brand to the new brand to clearly communicate the new company brand values. The requirement was for an animation treatment, combined with some pre-existing slick video content, all of which would need to comply with the new brand guidelines.
The video content was aimed at two audiences. Primarily it would be viewed by visitors to the new website to explain the rebrand, and it could also be seen by other viewers at other places such as events and seminars.
We based the video on animating the transition from old logo to new logo, and then combined this with existing footage of employees of the business going about their day to day work, we added straplines to explain the change in brand and to reflect the new corporate brand guidelines, and also added upbeat pace music to give energy and to accentuate the dynamism of our client.
A very happy client, with brilliant video content, delivered on time and to the agreed budget.
“Once again Tallboy have delivered! Given a short turn around time and limiting brief I am very happy with the result. Thank you.”
Colin Paterson, Director of Marketing, Communication and Public Relations, hVIVO Services Ltd