Interview. It’s one of those words that can send shivers down your spine. In an interview, questions will be asked, and answers are expected. And the fear is if you don’t know the answer, you may come out of the whole experience badly.Being interviewed seems to be one of those scenarios that can set teeth on edge. The tone of the interview is in the hands of the interviewer.  A smile can turn it from an ordeal into a positive experience.

Large corporate companies like IBM will teach the graduates they employ to prepare for meetings. They’re expected to know what information they need for each meeting, what the desired outcome is and what actions will be expected. Many people do follow these rules; however, we’ve all sat through meetings where participants are unprepared, not focused and with no clear result.

And it’s the same with an interview in a corporate video. Preparation is key. After all, you are the expert. It’s your company or your project. Why would you not think about what you wanted to say?

Unless it’s John Humphrys asking the questions, an interview should be more like a conversation. It’s an opportunity to give your views, your take on the subject.  The key word is opportunity – it’s your chance to say what you want.  It’s not often we’re allowed the time and space to do this.

Even though you are the expert, making sure you’ve done the groundwork is vital. The preparation comes in the medium; in video you have an extremely limited time to get your message across. It’s about understanding the audience and using the language they speak in the most concise and economic way.

Most of us don’t talk in complete sentences. We flit from thought to thought, sometimes barely finishing a sentence before a new thought breaks through and demands to be spoken. We pause, we ramble, we go off on a tangent. While that can work in everyday life, it doesn’t work in video.

We speak at about three words a second. Do the math – that would mean a two-minute video would have an absolute maximum of 360 words – and hopefully a lot less. So for video, being able to articulate your message precisely, concisely and accurately is worth preparing for.