As we all enter new phases of restrictions, businesses have to reconsider their operations in light of new needs. This new standard will look different for everyone, and there’s no one-size-fits-all approach to returning to business. But whether you’re a small business right up to a global corporation, video is a vital part of staying operational right now.
Here are five tips on how to keep your business going right now.
1. Be willing to pivot
It’s always important as a business to be adaptive in uncertain times, and in these times, it’s more crucial than ever to think acutely about your audience and customer needs. Make sure you’re offering services and products that are most useful to them — even if you are running a limited operation at the moment.
If you are planning a few more months of staying remote, use video to announce your latest venture, thought leadership insights, or communicate your new policies for safe transactions. Let your audience know how you are adapting to the ‘new normal’.
2. Engage with your audience
This is a perfect time to let your audience lead and let your business tactics follow. Use this opportunity to poll your customers and find out what questions you might be able to answer right now. Or even create and send them a personal video message.
3. Give status updates
Whether you’re preparing to reopen or still building out your virtual presence, it’s crucial to let your audience know where you stand. If you’re gearing up for a brick and mortar reopening, consider making a video made for sharing what steps you’re taking to keep your customers safe, and let them know what to expect when they return.
I get it — starting a new venture or changing up your practices during this time is daunting. “A lot of people are going to suffer from paralysis analysis — they’re going to overthink it,” says Clayshare co-founder Kevin Phillips. “Don’t worry about trying to make it perfect. Just get on there and do something to provide benefit to your audience. They’re going to appreciate the fact that you did this for them to help them through this situation.”
Share your knowledge with your customer base and provide them with videos to help make them succeed right now, whether that’s sharing tips on how to reopen or helping your people to stay sane and healthy. It doesn’t matter if you’re thinking about holding a virtual event or just want to share a quick social media post, video can help you keep things in motion while you figure out the rest.
For the last four weeks of my video challenge each Sunday I have produced a video book review. I like to review books which have had an impact on my life. One of the most important has been the one I wrote: “How to Get Video Right”. The reason why I wrote this book was seeing a pattern where businesses focused on the production of the video and then not use it to its full potential when delivered.
“How to Get Video Right” speaks directly to the tens of thousands of companies around the world who recognise video’s potential, but are lost on how to cash in. Covering everything from discovering the “story” and finding the correct production partner to setting budgets, ensuring the video is actually watched and leaving the audience chomping at the bit for more, Banks’ new guide guarantees the maximum ROI on any video marketing project.
If you are serious about growing your business, engaging your employees, and selling to your customers, you need to embrace video. If you don’t, you risk your organisation being left behind in this rapidly changing digital age.
In this book you will learn:
• The knack of achieving maximum return on investment
• How to save thousands of pounds on your next production
• Why Identifying your audience is critical
• The importance of getting your story right
• The types and style of videos for your business
• How to find the right video partner
• The secrets to ensuring your video is watched
• How to measure engagement to get the best value
I want to show people how to take video seriously – in terms of paying for quality production, not rushing the story-making strategy process and ensuring that the finished product is distributed in a way that makes for a huge ROI. You’d be surprised at how many organisations have world-class videos just sitting there, without being seen by the intended audience The bottom line is if companies don’t jump on the video bandwagon soon, they’re going to be left behind.”
“Every day when you’re not using video is potentially costing you and your business customers and money. Reading a book like this is important so you get an understanding of video and how it can help your business grow.” – Chris Cardell, Marketing expert, Cardell Media
You can buy the book on Amazon or directly from the book’s website. f If you watch the video there is a discount code which is valid until the end of July 2019.
It’s the penultimate day of my 30-day video challenge. Posting a video a day has not been easy, and I will be sharing my insights on what worked, what didn’t work, the engagement, social media platform quirks, and short cuts to speed up the process in the coming weeks. In today’s video, I talk about the importance of feedback
Now, I’ve been doing lots of content, and I do want to know whether this is content you’ve enjoyed. Has it been useful? Or what kind of topics do you want to know about? The idea of doing this whole campaign is to raise my profile, but also to start some conversations.
As I thank you for watching my videos I would like to review your video you have made, this could be a recent video, or it could be something you made a while ago and you’d just like to know, does it work?
I’m happy to review it and give some feedback on the quality of the video in terms of production. I’ll look at some of the messaging, how you’ve used the video, tips on how to improve for the next one. If you are interested in taking me up on this offer, please send me a message or email , please email me.. Look forward to seeing your work, and I promise I will be gentle.
A question I often get asked is, “if I’m not tech savvy, how can I make videos myself which are good enough for my own business?”
Day 27 of my video challenge, and in this video, I explain, while the technology and cost have become accessible to all. There is a caveat.
Let me explain. So yes, you know, you can shoot your videos for your business easily. The gadgets, the software that we have now is quite amazing. It’s affordable, easy to use, and high quality. When I am out and about, and I’m just filming on my iPhone. I have a simple set up with a shotgun microphone, to improve the sound. A clip-on wide angle lens, so when I am filming myself, it’s not to close. I also use a little tripod to help me hold the phone a bit steadier. When at my home office, I use a DSLR, it doesn’t have to be a costly camera. A lens on it and a tripod, and you can create some excellent looking videos.
The biggest tip I give if you want to create a video which looks good, is getting some training. There’s plenty of online tutorials on Youtube. You can invest in paid courses. Or I can come and help you. I have supported many companies where I come in and run workshops, which maximises the skill of an in-house team.
When you’ve shot your video, the next part is to edit it, and this is a potential bottleneck. It’s not hard to learn how to do editing, to do simple edits and maybe some simple graphics, but it is, to make your film look polished and professional, you need to know the software – it’s a steep learning curve for many. I include myself in this. I can edit, but I would probably only use 10% of the power of the editing software program I use, which happens to be Final Cut X. It takes me longer to edit the videos than it does to shoot them. The question I have for you as an entrepreneur or business owner is what value do you put on your time? Yes, you know you need videos for your business, but how much time do you have to shoot and edit them. My 2nd big tip is to outsource the editing. You could start and look what someone on your team, can you up-skill them with a bit of training to be able to do some shoots and edits? If cost is a consideration, look to outsource the editing overseas.
If you don’t have an in-house team, consider hiring a local videographer who can come in and shoot and edit some basic videos for you. Or bring in a video production company who can sit down with you and you can talk about your needs and goals for the video.
If you have watched any of my other videos, you will know video needs to have a plan, and it needs to have a strategy. That’s one of the reasons why I wrote my book “How to Get Video Right”. If you’re serious about growing your business, you need to have video as part of your strategy. It’s great that if you want to do your own video content, my advice would be decided on the outcomes you want to achieve with the videos, and get some training on the production.
Each Sunday for my video challenge, I am doing a book review, focusing on a book which has made an impact on my life and business. Today’s is not an exception – The Power of Now.
This book as sold millions and I have read it at least three times. This short review will not do the book justice as there is so much it in.
There are so many points in this book. If you read it, you’ll find that some resonate more with you than maybe me but let’s hear three things that I’ve taken away from it.
1. There is no such thing as time. It’s all made up.
2. The past and the future don’t happen. The past is gone; there’s nothing we can do about it. The future is something that we often create in our head.
3. The ego makes us overthink things. If we could stop thinking, I think we’d probably all feel a lot better for it.
The book is about The Now. The only thing we have is the present. I think if we realise that the mind is a superb instrument, it is very powerful but also it can very destructive in the way that we tend to overthink things.
Reading this book has opened my mind onto how I think and how the ego can control the way you do things and how the only thing you can do is be in the present. So I’d like to end on this quote, “Realise deeply that the present moment “is all you ever have. “Make now the primary focus on your life.” I highly recommend this book.
“Realise deeply that the present moment is all you ever have. Make the now the primary focus of your life” – Eckhart Tolle.