There is a massive choice when from when it comes to picking the best camera for vlogging. The best choice is an interchangeable-lens camera with an internal microphone input. Having the ability to change lens on a camera is the major reason to consider an DSLR. For vlogging you want a lens which is wide, around 20mm focal length is perfect, a wide zoom lens will give you options. Having the ability to plug in an external mic is also a must. The internal mic on pretty much all the DSLR are poor. Either use a shotgun microphone which mounts onto the hot shoe or a wireless lavalier microphone system.
The best cameras for vlogging have features that may not seem too crucial for regular stills photography. One of the most critical is an LCD screen that can flip round to the front so that you see yourself while you’re filming to check framing, focus and exposure.
An effective autofocus system that can also keep track of you while you’re recording yourself is also essential, as you won’t be able to adjust the camera while you’re filming and eye AF can be a significant advantage here.
So what about 4K? Even now, most vloggers will record and upload in full HD rather than 4K. Still, most of us would feel happier with a little future-proofing, and 4K does offer more scope for editing and cropping your video later, so the ability to shoot 4K video should be considered, but this feature will increase the cost of the camera.
There are loads of fantastic models available in the mirrorless sector, combining lightweight build and great video features to make for a robust all-around vlogging package.
Here are three that I recommend:
Canon EOS M50 Compact System Camera and EF-M 15-45mm Lens
Panasonic G7 Compact System camera with 14-42 mm lens
Sony a6400 E-Mount compact mirrorless camera with 16-50mm Power Zoom lens
All have camera have these features:
flip out screen
The Panasonic is the cheapest at around £450. Then the Canon – £550, with the Sony the most expensive at £950.
The Sony A6400 is the camera I have and use on a daily basis for my vlogging and behind the scenes videos. I use Sony as the corporate videos I make for clients we use the larger Sony cameras such as the PXW-FS7and PXW-FS5 which cost so much more than an DSLR (10 times more), but offer so many more features for professional videographers.
Below are links to view the current pricing and the camera features on Amazon.
Don’t forget you will also need accessories for the camera:
It’s shoot day, and I want to give you a behind the scenes look at one our shoots. Watch the video below and travel with me into central London and meet the crew and take a look at processes we go through on each shoot. Preparation is the key to success.
As a video producer, there are essential things you need for a successful shoot.
The first is having a robust backpack.
You’ll need a laptop.
Also, need a dongle to connect a hard drive to back up all the footage.
A call sheet, so the crew know the timings, and the location, and what we’re doing on the shoot.
A risk assessment form for health and safety.
Release forms for all the people we’re interviewing today.
A trusty clipboard so to look official.
An umbrella because this is England.
And last but not least, an Osmo Pocket, so I can get some behind the scenes footage.
We often shoot in a board room, which is very typical of what we get to film in when we do corporate work. We always try to avoid blank walls and thankfully, today’s camera’s with a prime lens, and some subtle lighting can make any boardroom look good.
After the filming, it is essential to check and back-up the footage. The media cards we shoot on are out your average SD Card and cost hundreds of pounds. So the cards need to be resued. On location on a Tallboy production shoot, we always back up at least twice. Back at the office, the footage is then backed up again onto our editing drive really for us to start post-production. We can then tell the cameraperson that they can reuse the cards for their next shoot.
So that’s a wrap. Hope you’ve enjoyed the behind the scenes of our shoot day.
For the last four weeks of my video challenge each Sunday I have produced a video book review. I like to review books which have had an impact on my life. One of the most important has been the one I wrote: “How to Get Video Right”. The reason why I wrote this book was seeing a pattern where businesses focused on the production of the video and then not use it to its full potential when delivered.
“How to Get Video Right” speaks directly to the tens of thousands of companies around the world who recognise video’s potential, but are lost on how to cash in. Covering everything from discovering the “story” and finding the correct production partner to setting budgets, ensuring the video is actually watched and leaving the audience chomping at the bit for more, Banks’ new guide guarantees the maximum ROI on any video marketing project.
If you are serious about growing your business, engaging your employees, and selling to your customers, you need to embrace video. If you don’t, you risk your organisation being left behind in this rapidly changing digital age.
In this book you will learn:
• The knack of achieving maximum return on investment
• How to save thousands of pounds on your next production
• Why Identifying your audience is critical
• The importance of getting your story right
• The types and style of videos for your business
• How to find the right video partner
• The secrets to ensuring your video is watched
• How to measure engagement to get the best value
I want to show people how to take video seriously – in terms of paying for quality production, not rushing the story-making strategy process and ensuring that the finished product is distributed in a way that makes for a huge ROI. You’d be surprised at how many organisations have world-class videos just sitting there, without being seen by the intended audience The bottom line is if companies don’t jump on the video bandwagon soon, they’re going to be left behind.”
“Every day when you’re not using video is potentially costing you and your business customers and money. Reading a book like this is important so you get an understanding of video and how it can help your business grow.” – Chris Cardell, Marketing expert, Cardell Media
You can buy the book on Amazon or directly from the book’s website. f If you watch the video there is a discount code which is valid until the end of July 2019.
It’s the penultimate day of my 30-day video challenge. Posting a video a day has not been easy, and I will be sharing my insights on what worked, what didn’t work, the engagement, social media platform quirks, and short cuts to speed up the process in the coming weeks. In today’s video, I talk about the importance of feedback
Now, I’ve been doing lots of content, and I do want to know whether this is content you’ve enjoyed. Has it been useful? Or what kind of topics do you want to know about? The idea of doing this whole campaign is to raise my profile, but also to start some conversations.
As I thank you for watching my videos I would like to review your video you have made, this could be a recent video, or it could be something you made a while ago and you’d just like to know, does it work?
I’m happy to review it and give some feedback on the quality of the video in terms of production. I’ll look at some of the messaging, how you’ve used the video, tips on how to improve for the next one. If you are interested in taking me up on this offer, please send me a message or email , please email me.. Look forward to seeing your work, and I promise I will be gentle.
So you’ve made a video, congratulations 👏. I hope it is worthy of an Oscar, maybe you’re not going to enter it into the Academy Awards 🏆, but the question is, what are you going to do with it now to get it seen?
Most businesses I see when they make a video plonk it on the front page of their website, create a few social media posts with it and think this is video marketing and all done.
Companies need to understand that your campaign doesn’t end with a great video. What happens next is just as important. You must have a sound content distribution plan in place before even beginning production. By doing so, you avoid being one of the companies that waste thousands each month on video and are left wondering why the results are so poor. Do it properly, and you will see results that will be reflected on the bottom line.
In order to optimise ROI on video assets, one approach is the ‘Owned’, ‘Earned’ and ‘Paid’ model when it comes to content distribution. Here’s how it works:
Owned – This first element relates to how the content is distributed using the firm’s own media outlets first, ranging from the company website to email lists, salespeople and exhibitions, as well as social media and YouTube channels.
Earn – Refers to distribution through partners, professional memberships and associations, industry news outlets, blogs, influencers, etc.
Paid – The final stage of the process relates to the derived benefits for the company. Which is why every distribution plan is tracked and evaluated on success and efficiency against goals, such as conversions, dwell time, sales, etc. Paid distribution is perfect when the limits of owned and earned sources have been reached, and there is a need to push the video out to a new audience. When it comes to attracting new audiences with video content, there’s no better avenue for reaching the right demographic than going through paid advertising. By doing so can achieve even better results on follow-up campaigns.
Success in video is not all about the production. Putting a plan in place for content distribution makes a massive difference to the results you see. Using this strategy, companies will notice a quantifiable ROI that far outweighs the initial investment.
* Book offer shown in the video only valid until 31st July 2019