Harnessing Video Content: How Involved is Your Business?

Harnessing Video Content: How Involved is Your Business?

Ever wondered what could significantly uplift your brand’s digital presence and engagement? It’s VIDEO CONTENT.

According to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool. This significant statistic underlines the importance of video in today’s digital marketing landscape. So, why should you join these forward-thinking companies and incorporate video content into your marketing budget?

Here’s why:

1️⃣ Enhanced Engagement: With our decreasing attention spans, videos are an excellent tool for delivering messages quickly and effectively. Unsurprisingly, videos generate 1200% more shares than text and images combined!

2️⃣ Improved SEO: Including videos on your website can increase the time spent by visitors, which is a key metric that search engines use to understand your site’s relevancy. In fact, your website is 53 times more likely to get a top Google ranking if it includes a video.

3️⃣ Higher Conversion Rates: Including a video on a landing page can increase conversions by 80%! Not just that, 64% of customers say that watching a video makes them more likely to buy.

4️⃣ Greater ROI: Even though video production might not be the cheapest task, 83% of businesses say that video provides good return on investment.

5️⃣ Versatility: Videos can be repurposed in a multitude of ways – on social platforms, in emails, on landing pages, in presentations, and more. They are the Swiss army knife of content!

Video content is not just a trend, but an integral part of effective marketing strategies in our digital age. By incorporating video content into your strategy, you’re investing in enhanced audience engagement, increased brand visibility, and improved sales.

It’s high time we embraced the era of video content and let our brands shine in this digital world.

Here are a few tips for creating effective video content:

1️⃣ Keep it short and sweet: People have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are no longer than 2-3 minutes.

2️⃣ Use high-quality video and audio: Your videos should look and sound professional. This means using high-quality equipment and editing software.

3️⃣ Be creative and engaging: Your videos should be creative and engaging. This means telling stories, using humour, and keeping your audience entertained.

4️⃣ Promote your videos: Once you’ve created your videos, you need to promote them so that people will see them. Share them on social media, embed them on your website, and email them to your subscribers.

I hope this gives you some ideas for how you can use video content to boost your brand’s digital presence and engagement.

If you’re not already using video content in your marketing strategy, I encourage you to start today. It’s a powerful tool that can help you to achieve your business goals.

Ready to harness the power of video and accelerate your business growth? We would love to chat with you about crafting a comprehensive video strategy and budget that could drive incredible results for your brand.

Click the link below to schedule a call with our video strategist Simon Banks.

Book a discovery call with Simon

Let’s ignite your business potential with the power of video!

How I fell in love with video for business

How I fell in love with video for business

I want to share my passion for video content creation and how it can help grow your business. 

As Gary Vaynerchuk famously said, “If you’re not making some kind of video content right now, you’re losing ,period. Full stop.” 

And I couldn’t agree more. Video dominates the internet and is the most powerful way to drive marketing results.

As a video expert and strategist with over 20 years of experience, I’ve worked with large and small corporations, telling their stories through the medium of video. Video content is educational, engaging, emotional, and empathetic. It shows your audience who you are and what you stand for. It helps you connect with your customers and prospects, and it can help you close business deals.

Watch the video for the full story.

However, many businesses struggle to be consistent with their video content creation. Video is often seen as a tactic, an afterthought, or a standalone. To make video really effective, it needs to be integrated into your marketing and business strategy from the start of any campaign. You need to work out what results you want to achieve with video and who your target audience is. 

You need to prioritise strategy and distribution before making any video content.

That’s why I developed a five-step process for video content creation: Plan, Produce, Publish, Promote and Performance. This method ensures you focus on the goals, audience, platforms, and results you want from your video content.

Video content creation is essential for any business that wants to grow and succeed in today’s digital world. If you need any support or advice on how to get started with video, please contact me. I wrote a book called How to Get Video Right, and I have a podcast called Simon Says Video.

Thank you for joining me on my journey, and see you in the next video.

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Video Marketing Transforms Quietco’s Business with Incredible Results

Video Marketing Transforms Quietco’s Business with Incredible Results

Video marketing has transformed the way businesses connect with their customers, and Jim Prior, owner of the soundproofing business Quietco, can attest to that. Initially hesitant to invest in video, Jim’s mindset changed after working with Simon Banks, Managing Director of Tallboy.

As an industry expert on sound insulation, Jim recognized the need to establish himself as a credible voice in his field. Through video marketing, he was able to create consistent and engaging content that resonated with his audience, resulting in a 40% increase in turnover and an 80% boost in conversions within a year.

But the impact of video on Quietco’s business went beyond just the numbers. Video content helped Jim build relationships with his audience, making it easier for potential customers to get to know him and his brand.

“I have seen a massive transformation in the conversions, the leads, and the way customers interact with me. When you meet customers for the first time, it’s like they already know me. It’s amazing. And I can’t imagine my company now without video,” said Jim.

Quietco’s success story is a testament to the power of video marketing. With the right strategy, any business can leverage video to boost engagement, conversions, and overall growth.

Watch Jim talk about how his business has been transformed by video on the Simon Says Video Podcast.

If you’re interested in achieving the same results as Jim, consider booking a discovery call with Simon to learn more about how video marketing can transform your business.

Quality over Quantity: A Guide to Creating Impactful YouTube Content

Are you missing out on a valuable opportunity to reach your target audience?

When creating content for YouTube, targeting popular search terms and hoping to gain traction through SEO is no longer enough.In today’s competitive online space, viewers demand content that is not only informative, but also engaging and of the highest quality.

Rather than focusing on the quantity of content you produce, it’s important to shift your focus to the quality of the content you create. You don’t need to create many videos to succeed on YouTube, but the ones you create must be exceptionally good.

While production value can be helpful, having a high-quality camera or equipment is unnecessary to produce great content. Most popular videos on YouTube have relatively low production value, yet they resonate with their audience and provide valuable information.

Before creating content specifically for the YouTube platform, take a step back and consider your brand and the topics you’re passionate about. Creating content that inspires you makes you more likely to create impactful content that resonates with your target audience.

YouTube rewards high-quality content that keeps viewers engaged and inspires interaction. By focusing on creating content that resonates with your audience, you’ll be more likely to receive high retention rates, likes, comments, and subscribers.

 

 

Watch the whole interview on YouTube where Tom shares his ADUCATE framework for creating high-converting videos that inform and sell simultaneously. Through this framework, Tom emphasises the importance of aiming, showcasing difficulty, enhancing understanding, building credibility, creating an action plan, earning trust, and implementing a smooth exit strategy.

The Unpredictable Nature of Virality: Why a Video Can’t Always Go Viral

As marketers, we are constantly seeking ways to create content that will capture the attention of our target audience and spread like wildfire.

The idea of creating a viral video is the ultimate goal, as it promises widespread exposure, brand recognition, and a significant increase in engagement. However, despite our best efforts, the truth is that making a video go viral is more complex than just creating a fantastic piece of content.

The first thing to understand is that virality is an unpredictable phenomenon. It cannot be forced or manufactured. Rather, it results from a perfect storm of elements that come together to create a viral sensation. This includes the right timing, the right audience, and the right content. While you can control the quality of the content you produce, the other factors contributing to virality are largely outside your control.

Moreover, the competition for attention online is fierce. There is an overwhelming amount of content being produced and shared every day, making it harder than ever to capture the attention of your target audience.

In order to stand out, you need to create content that is not only high-quality and engaging but also highly shareable. This requires a deep understanding of what resonates with your audience and what will inspire them to share your content with their network.

While the idea of creating a viral video is appealing, it is important to understand that virality is not something that can be controlled or predicted. Instead, focus on creating high-quality content that is engaging, shareable, and relevant to your target audience. This will help to increase your chances of success and ensure that your content reaches the right people.

Here are several key elements that can contribute to making a video go viral:

  1. Emotional appeal: Videos that evoke strong emotions, such as happiness, sadness, anger, or surprise, tend to be more likely to be shared and spread quickly.
  2. Timing: The timing of a video’s release can greatly impact its virality. Releasing a video at the right moment, aligning with current events or trending topics, can help it gain traction and spread quickly.
  3. Shareability: The design and format of the video should make it easy to share and shareable on various social media platforms.
  4. Unique content: Videos that are innovative, entertaining, or educational and offer something new and unique to the viewer tend to be more likely to go viral.
  5. Relevance: The video should be relevant to a large audience, touching on universal themes and topics that people can relate to.
  6. Influencer endorsement: Collaborating with influencers or popular figures who have a large following can help to increase exposure and reach a wider audience.
  7. Viral triggers: Certain elements such as humour, shock value, or a call to action can trigger users to share and spread the video.

It is important to note that while these elements can increase the likelihood of a video going viral, it is not a guarantee. Virality is largely influenced by external factors and is an unpredictable phenomenon.

I interviewed Viral content expert Lee Kennedy-Washington in a recent Simon Says Video podcast. Here is a clip where we discuss whether you can make a video go viral.