Adequate vs Quality – The Price of Video

Why Investing in a Professional Business Video is Like Choosing a Gourmet Burger Over a Basic Cheese Sandwich πŸ₯ͺπŸ” πŸŽ₯

Picture this: you’re out for lunch and can choose between a basic cheese sandwich or a gourmet burger. Sure, the sandwich is cheaper and might fill you up, but is it really the best choice for your taste buds and overall experience?


The same goes for your business when it comes to investing in a professional video. While cutting corners and going for a lower-cost option might be tempting, you might be selling yourself short.

Just like that gourmet burger, a professionally made video can elevate your brand and make a lasting impression on your audience.

Here are three key reasons why investing in a professional business video is worth it:
1️⃣ Quality Matters 🎬 A professional video production team has the skills, equipment, and expertise to create a high-quality video that showcases your business in the best light. From crisp visuals to perfect audio, a well-crafted video can make a world of difference in how your audience perceives your brand. Like that gourmet burger, it’s all about the details, the presentation, and the overall experience.

2️⃣ Storytelling πŸ“š A professional video helps you tell your brand story in a captivating and engaging way. Just like how the flavors and textures of a gourmet burger work together to create a delicious experience, a professional video weaves visuals, audio, and narrative together to communicate your message to your audience effectively.

3️⃣ Return on Investment πŸ’° Investing in a professional video might seem like a hefty expense, but the returns can be significant. A well-made video can boost your online presence, increase conversions, and establish your brand as a leader in your industry. Much like how a gourmet burger leaves a lasting impression on your taste buds, a high-quality video will stay in your audience’s minds and encourage them to choose you over the competition.

When it comes to promoting your business, don’t settle for a basic cheese sandwich. Go for that gourmet burger experience and invest in a professional video that will leave a lasting impression on your audience, boost your brand’s image, and drive results. πŸš€

The Power of Now

The Power of Now

Each Sunday for my video challenge, I am doing a book review, focusing on a book which has made an impact on my life and business. Today’s is not an exception – The Power of Now.

This book as sold millions and I have read it at least three times. This short review will not do the book justice as there is so much it in.

There are so many points in this book. If you read it, you’ll find that some resonate more with you than maybe me but let’s hear three things that I’ve taken away from it.

1. There is no such thing as time. It’s all made up.
2. The past and the future don’t happen. The past is gone; there’s nothing we can do about it. The future is something that we often create in our head.
3. The ego makes us overthink things. If we could stop thinking, I think we’d probably all feel a lot better for it.

The book is about The Now. The only thing we have is the present. I think if we realise that the mind is a superb instrument, it is very powerful but also it can very destructive in the way that we tend to overthink things.

Reading this book has opened my mind onto how I think and how the ego can control the way you do things and how the only thing you can do is be in the present. So I’d like to end on this quote, “Realise deeply that the present moment “is all you ever have. “Make now the primary focus on your life.” I highly recommend this book.

“Realise deeply that the present moment is all you ever have. Make the now the primary focus of your life” – Eckhart Tolle.

Video is now

Video is now

Day 10 of my video challenge and today I want to talk about how surprised at the number of businesses who delay producing videos. I understand about maybe not being ready, not enough time or money and other priorities come along, I get all that. The response often is ‘video would be nice to have, but not yet’. Just want to point out video is massive now, driven by social media platforms and mobile devices.
A question for you. Is delaying using video to engage, educate, sell to your audience determinantal to your business?


How the E-Myth changed the way I think about business

How the E-Myth changed the way I think about business

Each Sunday I am going to do a book review video. Today’s is the ‘E-Myth Revisited’Β  by Michael E. Gerber’s and how this book helped me change the way I think about business.

It’s got a bit of an odd name for what I call a business book. It’s called the “The E Myth Revisited “Why Most Small Businesses Don’t Work “and What to do About it.” I read this book several years ago, while I was on holiday in Greece and it really was a light bulb moment for me and transformed the way I saw my business. When I got back from holiday, I set about to change my business.


Why a 30 day video challenge

Why a 30 day video challenge

A couple of days ago I made an announcement about a challenge I’m giving myself, and that is to post a video a day on all my social media channels during the month of June. I want to explain why I’m doing, I want to practice what I preach. I’m always talking to my clients about how they need to do more video. Even us video creators, we often making great videos for our clients, but we very rarely make videos for ourselves and I guess there are a couple of reasons for that. One is time. We are spending most of my time serving our clients and the one is as a video creator you want to make videos which really high production values and look really good and that obviously takes quite a lot of time to do so. What I’m doing on this challenge is to try and make it simple. Please watch the video to find out more.

My challenge starts this Saturday, the first of June. And I look forward to your feedback. And at the end of the challenge, probably at the beginning of July, I’ll make another video, just on all my experience, my insights, and tips that I found. Hopefully, it will be useful for you.

Where you can follow me on the challenge: