Chances are someone will call or text you on your mobile phone today. You will probably watch a video on the Internet via social media or on a website. You may watch some TV – possibly via Netflix or on catch up. Late last year, we hit a landmark. For the first time in the history of mankind the number of mobile devices in the world exceeded the population. (more…)
Since the caveman learned how to draw, depicting an image has been part of the human psyche. The image is a kind of shorthand that allows us to relate to that person quickly and easily. We take a small part of that individual, exaggerate it and that defines the person for us. Think Winston Churchill and his cigars, Margaret Thatcher and her helmet of shiny blonde hair. Even Kim Kardashian and her unfeasibly large behind. (more…)
In a recent survey amongst communication experts, 93% agreed with the statement that video is a vital part of internal messaging. For many, video is the perfect way to get information across – no long, marketing documents or presentations, just an authentic, credible message straight from the person concerned.
Other positives about using video for internal communications is the message is more likely to be absorbed, it feels personal and therefore people react more positively, and it’s accessible at your convenience.
However, video can only do all those things if people actually watch it. We assume video for internal communications makes sense because of the ease of online distribution. We assume video is easier for employees to integrate watching into their daily online experience. And both these statements can be backed up by data.