Harnessing Video Content: How Involved is Your Business?

Harnessing Video Content: How Involved is Your Business?

Ever wondered what could significantly uplift your brand’s digital presence and engagement? It’s VIDEO CONTENT.

According to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool. This significant statistic underlines the importance of video in today’s digital marketing landscape. So, why should you join these forward-thinking companies and incorporate video content into your marketing budget?

Here’s why:

1️⃣ Enhanced Engagement: With our decreasing attention spans, videos are an excellent tool for delivering messages quickly and effectively. Unsurprisingly, videos generate 1200% more shares than text and images combined!

2️⃣ Improved SEO: Including videos on your website can increase the time spent by visitors, which is a key metric that search engines use to understand your site’s relevancy. In fact, your website is 53 times more likely to get a top Google ranking if it includes a video.

3️⃣ Higher Conversion Rates: Including a video on a landing page can increase conversions by 80%! Not just that, 64% of customers say that watching a video makes them more likely to buy.

4️⃣ Greater ROI: Even though video production might not be the cheapest task, 83% of businesses say that video provides good return on investment.

5️⃣ Versatility: Videos can be repurposed in a multitude of ways – on social platforms, in emails, on landing pages, in presentations, and more. They are the Swiss army knife of content!

Video content is not just a trend, but an integral part of effective marketing strategies in our digital age. By incorporating video content into your strategy, you’re investing in enhanced audience engagement, increased brand visibility, and improved sales.

It’s high time we embraced the era of video content and let our brands shine in this digital world.

Here are a few tips for creating effective video content:

1️⃣ Keep it short and sweet: People have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are no longer than 2-3 minutes.

2️⃣ Use high-quality video and audio: Your videos should look and sound professional. This means using high-quality equipment and editing software.

3️⃣ Be creative and engaging: Your videos should be creative and engaging. This means telling stories, using humour, and keeping your audience entertained.

4️⃣ Promote your videos: Once you’ve created your videos, you need to promote them so that people will see them. Share them on social media, embed them on your website, and email them to your subscribers.

I hope this gives you some ideas for how you can use video content to boost your brand’s digital presence and engagement.

If you’re not already using video content in your marketing strategy, I encourage you to start today. It’s a powerful tool that can help you to achieve your business goals.

Ready to harness the power of video and accelerate your business growth? We would love to chat with you about crafting a comprehensive video strategy and budget that could drive incredible results for your brand.

Click the link below to schedule a call with our video strategist Simon Banks.

Book a discovery call with Simon

Let’s ignite your business potential with the power of video!

How I fell in love with video for business

How I fell in love with video for business

I want to share my passion for video content creation and how it can help grow your business. 

As Gary Vaynerchuk famously said, “If you’re not making some kind of video content right now, you’re losing ,period. Full stop.” 

And I couldn’t agree more. Video dominates the internet and is the most powerful way to drive marketing results.

As a video expert and strategist with over 20 years of experience, I’ve worked with large and small corporations, telling their stories through the medium of video. Video content is educational, engaging, emotional, and empathetic. It shows your audience who you are and what you stand for. It helps you connect with your customers and prospects, and it can help you close business deals.

Watch the video for the full story.

However, many businesses struggle to be consistent with their video content creation. Video is often seen as a tactic, an afterthought, or a standalone. To make video really effective, it needs to be integrated into your marketing and business strategy from the start of any campaign. You need to work out what results you want to achieve with video and who your target audience is. 

You need to prioritise strategy and distribution before making any video content.

That’s why I developed a five-step process for video content creation: Plan, Produce, Publish, Promote and Performance. This method ensures you focus on the goals, audience, platforms, and results you want from your video content.

Video content creation is essential for any business that wants to grow and succeed in today’s digital world. If you need any support or advice on how to get started with video, please contact me. I wrote a book called How to Get Video Right, and I have a podcast called Simon Says Video.

Thank you for joining me on my journey, and see you in the next video.

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Adequate vs Quality – The Price of Video

Why Investing in a Professional Business Video is Like Choosing a Gourmet Burger Over a Basic Cheese Sandwich 🥪🍔 🎥

Picture this: you’re out for lunch and can choose between a basic cheese sandwich or a gourmet burger. Sure, the sandwich is cheaper and might fill you up, but is it really the best choice for your taste buds and overall experience?


The same goes for your business when it comes to investing in a professional video. While cutting corners and going for a lower-cost option might be tempting, you might be selling yourself short.

Just like that gourmet burger, a professionally made video can elevate your brand and make a lasting impression on your audience.

Here are three key reasons why investing in a professional business video is worth it:
1️⃣ Quality Matters 🎬 A professional video production team has the skills, equipment, and expertise to create a high-quality video that showcases your business in the best light. From crisp visuals to perfect audio, a well-crafted video can make a world of difference in how your audience perceives your brand. Like that gourmet burger, it’s all about the details, the presentation, and the overall experience.

2️⃣ Storytelling 📚 A professional video helps you tell your brand story in a captivating and engaging way. Just like how the flavors and textures of a gourmet burger work together to create a delicious experience, a professional video weaves visuals, audio, and narrative together to communicate your message to your audience effectively.

3️⃣ Return on Investment 💰 Investing in a professional video might seem like a hefty expense, but the returns can be significant. A well-made video can boost your online presence, increase conversions, and establish your brand as a leader in your industry. Much like how a gourmet burger leaves a lasting impression on your taste buds, a high-quality video will stay in your audience’s minds and encourage them to choose you over the competition.

When it comes to promoting your business, don’t settle for a basic cheese sandwich. Go for that gourmet burger experience and invest in a professional video that will leave a lasting impression on your audience, boost your brand’s image, and drive results. 🚀

How to be confident on camera

How to be confident on camera

For many people, the thought of being in front of a video camera is daunting.

I understand that being in front of the camera can be daunting. The fear of being recorded, evaluated, and judged by others can be overwhelming. We don’t like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. 

But here’s the thing – video content can be incredibly impactful in building brand awareness, establishing credibility, and connecting with your target audience. 

In fact, businesses using video see an average of 41% more web traffic from search engines than those who don’t.

So, how can you overcome the dislike of being on camera and start creating videos for your business? 

Here are a few tips:

1. Practice makes perfect – the more you do it, the more comfortable you’ll become in front of the camera. Start by using your smartphone to record short, simple videos and gradually build up to longer, more complex pieces.

2. Prepare beforehand – having a script, outline or bullet points can help you feel more confident and stay on track.

3. Use positive body language – stand up straight, make eye contact with the camera, and use gestures to emphasise your points.

4. Take deep breaths – before starting the recording, take a few deep breaths to calm your nerves and clear your mind.

Watch the video below for loads more tips from performance coach Elisabeth Valentine on becoming confident on camera.

By using these tips, you will overcome your fear of the camera and start creating video content for your business.

Feel free to reach out if you need further support or guidance.


Has video become a tick box exercise

Has video become a tick box exercise

I’m just wondering if video has become a tick box exercise? I understand as busy business people, video is just one of many things to be done if you are launching a new website or champaign. So when it comes to video, there is more to just finding a video production company and tick it’s all done. Follow me today as I travel into London as I visit a digital agency to see if this is true. Day 21 of my video challenge.

Rather than looking at video from a strategic point of view, it needs to be seen in how it integrates into the whole marketing and business plan.
Put some thought into how you are going to distribute and market the video to make sure that you get a return of investment. There seems to be a missing link here between the, what I call the pre-pre-production, the strategy part, and the promotion and distribution of the content. Then there is no following up and checking on the metrics and measuring it to make sure it worked. Video is so much more than another item on a list to be ticked off.