It’s shoot day, and I want to give you a behind the scenes look at one our shoots. Watch the video below and travel with me into central London and meet the crew and take a look at processes we go through on each shoot. Preparation is the key to success.
As a video producer, there are essential things you need for a successful shoot.
The first is having a robust backpack.
You’ll need a laptop.
Also, need a dongle to connect a hard drive to back up all the footage.
A call sheet, so the crew know the timings, and the location, and what we’re doing on the shoot.
A risk assessment form for health and safety.
Release forms for all the people we’re interviewing today.
A trusty clipboard so to look official.
An umbrella because this is England.
And last but not least, an Osmo Pocket, so I can get some behind the scenes footage.
We often shoot in a board room, which is very typical of what we get to film in when we do corporate work. We always try to avoid blank walls and thankfully, today’s camera’s with a prime lens, and some subtle lighting can make any boardroom look good.
After the filming, it is essential to check and back-up the footage. The media cards we shoot on are out your average SD Card and cost hundreds of pounds. So the cards need to be resued. On location on a Tallboy production shoot, we always back up at least twice. Back at the office, the footage is then backed up again onto our editing drive really for us to start post-production. We can then tell the cameraperson that they can reuse the cards for their next shoot.
So that’s a wrap. Hope you’ve enjoyed the behind the scenes of our shoot day.
A question I often get asked is, “if I’m not tech savvy, how can I make videos myself which are good enough for my own business?”
Day 27 of my video challenge, and in this video, I explain, while the technology and cost have become accessible to all. There is a caveat.
Let me explain. So yes, you know, you can shoot your videos for your business easily. The gadgets, the software that we have now is quite amazing. It’s affordable, easy to use, and high quality. When I am out and about, and I’m just filming on my iPhone. I have a simple set up with a shotgun microphone, to improve the sound. A clip-on wide angle lens, so when I am filming myself, it’s not to close. I also use a little tripod to help me hold the phone a bit steadier. When at my home office, I use a DSLR, it doesn’t have to be a costly camera. A lens on it and a tripod, and you can create some excellent looking videos.
The biggest tip I give if you want to create a video which looks good, is getting some training. There’s plenty of online tutorials on Youtube. You can invest in paid courses. Or I can come and help you. I have supported many companies where I come in and run workshops, which maximises the skill of an in-house team.
When you’ve shot your video, the next part is to edit it, and this is a potential bottleneck. It’s not hard to learn how to do editing, to do simple edits and maybe some simple graphics, but it is, to make your film look polished and professional, you need to know the software – it’s a steep learning curve for many. I include myself in this. I can edit, but I would probably only use 10% of the power of the editing software program I use, which happens to be Final Cut X. It takes me longer to edit the videos than it does to shoot them. The question I have for you as an entrepreneur or business owner is what value do you put on your time? Yes, you know you need videos for your business, but how much time do you have to shoot and edit them. My 2nd big tip is to outsource the editing. You could start and look what someone on your team, can you up-skill them with a bit of training to be able to do some shoots and edits? If cost is a consideration, look to outsource the editing overseas.
If you don’t have an in-house team, consider hiring a local videographer who can come in and shoot and edit some basic videos for you. Or bring in a video production company who can sit down with you and you can talk about your needs and goals for the video.
If you have watched any of my other videos, you will know video needs to have a plan, and it needs to have a strategy. That’s one of the reasons why I wrote my book “How to Get Video Right”. If you’re serious about growing your business, you need to have video as part of your strategy. It’s great that if you want to do your own video content, my advice would be decided on the outcomes you want to achieve with the videos, and get some training on the production.
What if I make a video and it doesn’t work? You may be concerned about putting a lot of time and money into a video and not seeing any returns. Today I talk about the five-step process I use to guarantee video works for your business.
I’ve worked with many clients who have been in this situation. What I have seen with my insights and working with hundreds of businesses and making thousands of videos is there has to be a mindset shift when it comes to video. I think people still see video as a one-off. They think they want a magic bullet video, where one video will communicate all their messages to loads of different audiences. And if you do that, the video will not resonate with anyone and not going to work for you.
It is easy to focus on the production rather than take a step back and plan the video, work out what the goals are, and have a marketing strategy in place, where you can get the video in front of your desired audience. In short, you don’t have a video strategy.
I have developed a five-step process which will guarantee video will work for your business. The process is broken down into; planning, production, promotion, performance, and polish. Most business I see only actually do two of these, there might be some planning, and they focus on the production. Very few companies actually do a promotion, which can either be paid or not paid. Very few companies track and measure their videos and see how it’s performing. And then very few then would look at the video and then actually rework it, re-edit it, repurpose it. In other words, polish it to make sure that it works.
If you’re serious about wanting to build your audience to grow your business with video, I’m offering a 30-minute video strategy call. The link’s on the screen. It is a free strategy session where I can support you and advise you on how you can use my five-step process to grow your business with video.
As video becomes more important, increasingly important to your business in terms of engaging with your staff, stakeholders, leads and clients, you certainly need to have a strategy around any video you make, and it’s not all about production.
I see clients want to jump in straight into the making of a video, but to make video work, you need to do so much more around it. At Tallboy, we do have a five-step process of which the producing of a video, the making of a video, is only one of five steps. I’ll go into more of what those five steps are in other videos, the making of a video is not the most essential part, it’s one of the critical components, but it’s not the end-all and be-all. Unless you have a strategy around your video, then it’s potentially not going to work. That is the role of a video strategist, is to make sure that your video works, and it achieves the aims and goals you want to achieve.
On my way to see a potential client, and in the video below I want to talk about why making videos for your business can be a complete waste of money.
The main point is that most businesses don’t have a video strategy. They make video on what I call an ad hoc or one-off basis, and there are no concrete goals with what the video should achieve (increase brand awareness, new leads, education, entertainment, etc.) The business justs make content for content sake.
Another potential money waster is making a video for what the business thinks the audience wants to hear. They make videos about their own business (who we are, what we do) rather than considering the audience and making content which actually will resonate with them.
A third mistake I see is not having a marketing or distribution plan in place. Only uploading to YouTube and a few social media posts are not enough. Videos need to be seen as an asset and therefore, to make it work is to pay for some advertising to place it in front of your intended audience.
The way I help my clients and the way I work with them is to join all the dots when it comes to video creation and to help them create a video strategy. And I was just wondering, do you have a video strategy for your content?