Harnessing Video Content: How Involved is Your Business?

Harnessing Video Content: How Involved is Your Business?

Ever wondered what could significantly uplift your brand’s digital presence and engagement? It’s VIDEO CONTENT.

According to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool. This significant statistic underlines the importance of video in today’s digital marketing landscape. So, why should you join these forward-thinking companies and incorporate video content into your marketing budget?

Here’s why:

1️⃣ Enhanced Engagement: With our decreasing attention spans, videos are an excellent tool for delivering messages quickly and effectively. Unsurprisingly, videos generate 1200% more shares than text and images combined!

2️⃣ Improved SEO: Including videos on your website can increase the time spent by visitors, which is a key metric that search engines use to understand your site’s relevancy. In fact, your website is 53 times more likely to get a top Google ranking if it includes a video.

3️⃣ Higher Conversion Rates: Including a video on a landing page can increase conversions by 80%! Not just that, 64% of customers say that watching a video makes them more likely to buy.

4️⃣ Greater ROI: Even though video production might not be the cheapest task, 83% of businesses say that video provides good return on investment.

5️⃣ Versatility: Videos can be repurposed in a multitude of ways – on social platforms, in emails, on landing pages, in presentations, and more. They are the Swiss army knife of content!

Video content is not just a trend, but an integral part of effective marketing strategies in our digital age. By incorporating video content into your strategy, you’re investing in enhanced audience engagement, increased brand visibility, and improved sales.

It’s high time we embraced the era of video content and let our brands shine in this digital world.

Here are a few tips for creating effective video content:

1️⃣ Keep it short and sweet: People have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are no longer than 2-3 minutes.

2️⃣ Use high-quality video and audio: Your videos should look and sound professional. This means using high-quality equipment and editing software.

3️⃣ Be creative and engaging: Your videos should be creative and engaging. This means telling stories, using humour, and keeping your audience entertained.

4️⃣ Promote your videos: Once you’ve created your videos, you need to promote them so that people will see them. Share them on social media, embed them on your website, and email them to your subscribers.

I hope this gives you some ideas for how you can use video content to boost your brand’s digital presence and engagement.

If you’re not already using video content in your marketing strategy, I encourage you to start today. It’s a powerful tool that can help you to achieve your business goals.

Ready to harness the power of video and accelerate your business growth? We would love to chat with you about crafting a comprehensive video strategy and budget that could drive incredible results for your brand.

Click the link below to schedule a call with our video strategist Simon Banks.

Book a discovery call with Simon

Let’s ignite your business potential with the power of video!

Unlock the full potential of your video production with Green Screen Technology

Unlock the full potential of your video production with Green Screen Technology

Whether creating a video for your brand or just having fun, using green screen technology provides countless benefits that can elevate your content to the next level.

There are advantages to using a green screen:

  1. Improved Visuals: By isolating the subject from the background, green screen allows you to add any desired background image or video, creating a seamless, professional-looking video that engages your audience.
  2. Increased Flexibility: No need to worry about finding the perfect location or reshooting due to weather conditions – with green screen, you can change your background on the fly and achieve the look you want.
  3. Cost-Effective: Traditional location shoots can be costly, but green screen technology eliminates the need for expensive equipment, crew and travel.
  4. Time-Saving: Green screen saves time in post-production as well, as you can quickly add visual effects, compositing and color correction without having to worry about matching the background.
  5. Enhanced Creativity: The endless possibilities of green screen technology allow you to bring your creativity to life in ways you never thought possible, making your videos truly unique and engaging.

If you’re ready to take your video production to the next level, consider using green screen technology. Get in touch with us to learn more! 

On location with Green Screen

 

What if video doesn’t work?

What if video doesn’t work?

What if I make a video and it doesn’t work? You may be concerned about putting a lot of time and money into a video and not seeing any returns. Today I talk about the five-step process I use to guarantee video works for your business.

I’ve worked with many clients who have been in this situation. What I have seen with my insights and working with hundreds of businesses and making thousands of videos is there has to be a mindset shift when it comes to video. I think people still see video as a one-off. They think they want a magic bullet video, where one video will communicate all their messages to loads of different audiences. And if you do that, the video will not resonate with anyone and not going to work for you.

It is easy to focus on the production rather than take a step back and plan the video, work out what the goals are, and have a marketing strategy in place, where you can get the video in front of your desired audience. In short, you don’t have a video strategy.

I have developed a five-step process which will guarantee video will work for your business. The process is broken down into; planning, production, promotion, performance, and polish. Most business I see only actually do two of these, there might be some planning, and they focus on the production. Very few companies actually do a promotion, which can either be paid or not paid. Very few companies track and measure their videos and see how it’s performing. And then very few then would look at the video and then actually rework it, re-edit it, repurpose it. In other words, polish it to make sure that it works.

If you’re serious about wanting to build your audience to grow your business with video, I’m offering a 30-minute video strategy call. The link’s on the screen. It is a free strategy session where I can support you and advise you on how you can use my five-step process to grow your business with video.

Don’t waste your money on video

Don’t waste your money on video

On my way to see a potential client, and in the video below I want to talk about why making videos for your business can be a complete waste of money.

The main point is that most businesses don’t have a video strategy. They make video on what I call an ad hoc or one-off basis, and there are no concrete goals with what the video should achieve (increase brand awareness, new leads, education, entertainment, etc.) The business justs make content for content sake.

Another potential money waster is making a video for what the business thinks the audience wants to hear. They make videos about their own business (who we are, what we do) rather than considering the audience and making content which actually will resonate with them.

A third mistake I see is not having a marketing or distribution plan in place. Only uploading to YouTube and a few social media posts are not enough. Videos need to be seen as an asset and therefore, to make it work is to pay for some advertising to place it in front of your intended audience.

The way I help my clients and the way I work with them is to join all the dots when it comes to video creation and to help them create a video strategy. And I was just wondering, do you have a video strategy for your content?

Why asking about price is wrong

Why asking about price is wrong

When I get inquiries from potential clients who say “I want a video, how much?” I think this is the wrong first question to ask. Day 12 of my video challenge and this one is a little different. Apart from the different format (wide rather than square), and it’s shot on a DJI Osmo Pocket (apologies for the sound as just using the onboard mic), this video is a bit of a rant, a rant on how not giving any indication of a budget to a video company does not help.