What is a video strategist?

What is a video strategist?

As video becomes more important, increasingly important to your business in terms of engaging with your staff, stakeholders, leads and clients, you certainly need to have a strategy around any video you make, and it’s not all about production.

I see clients want to jump in straight into the making of a video, but to make video work, you need to do so much more around it. At Tallboy, we do have a five-step process of which the producing of a video, the making of a video, is only one of five steps. I’ll go into more of what those five steps are in other videos, the making of a video is not the most essential part, it’s one of the critical components, but it’s not the end-all and be-all. Unless you have a strategy around your video, then it’s potentially not going to work. That is the role of a video strategist, is to make sure that your video works, and it achieves the aims and goals you want to achieve.

The Social Pitch

The Social Pitch

Can you describe you and what you and your business does in 60 seconds? Today’s video is the equivalent of an elevator pitch, useful to put on your Linkedin profile and social media channels. It is harder than I thought to distil all I want to say in 180 words or less. Do you have a video pitch for what you do? Day 24 of my video challenge.

The Power of Now

The Power of Now

Each Sunday for my video challenge, I am doing a book review, focusing on a book which has made an impact on my life and business. Today’s is not an exception – The Power of Now.

This book as sold millions and I have read it at least three times. This short review will not do the book justice as there is so much it in.

There are so many points in this book. If you read it, you’ll find that some resonate more with you than maybe me but let’s hear three things that I’ve taken away from it.

1. There is no such thing as time. It’s all made up.
2. The past and the future don’t happen. The past is gone; there’s nothing we can do about it. The future is something that we often create in our head.
3. The ego makes us overthink things. If we could stop thinking, I think we’d probably all feel a lot better for it.

The book is about The Now. The only thing we have is the present. I think if we realise that the mind is a superb instrument, it is very powerful but also it can very destructive in the way that we tend to overthink things.

Reading this book has opened my mind onto how I think and how the ego can control the way you do things and how the only thing you can do is be in the present. So I’d like to end on this quote, “Realise deeply that the present moment “is all you ever have. “Make now the primary focus on your life.” I highly recommend this book.

“Realise deeply that the present moment is all you ever have. Make the now the primary focus of your life” – Eckhart Tolle.

Why we use dead cats

Why we use dead cats

Some you may be aware I am posting a video a day for 30-days. 22 days in and I just had to post a cat video – this is why YouTube was invented right? Today’s video is ‘Why we use a dead cat on shoots’.

Has video become a tick box exercise

Has video become a tick box exercise

I’m just wondering if video has become a tick box exercise? I understand as busy business people, video is just one of many things to be done if you are launching a new website or champaign. So when it comes to video, there is more to just finding a video production company and tick it’s all done. Follow me today as I travel into London as I visit a digital agency to see if this is true. Day 21 of my video challenge.

Rather than looking at video from a strategic point of view, it needs to be seen in how it integrates into the whole marketing and business plan.
Put some thought into how you are going to distribute and market the video to make sure that you get a return of investment. There seems to be a missing link here between the, what I call the pre-pre-production, the strategy part, and the promotion and distribution of the content. Then there is no following up and checking on the metrics and measuring it to make sure it worked. Video is so much more than another item on a list to be ticked off.