Having a professionally-filmed corporate video on your website can help boost your traffic, increase your conversion rate and engage your audience.  Internet surfers are now expecting to see a video on your website. According to Cisco research “Globally, consumer internet video traffic will be 80 percent of all consumer Internet traffic in 2019, up from 64 percent in 2014”.Video is set to dominate the internet. As much as we may like the written word, videos are more powerful simply because people think visually. Video production has become which more affordable and does not have to be as complex as you may think.

Here are eight effective video ideas and styles you could have on your website. and examples Tallboy has produced in each style.

1.    The interview

This is your typical corporate video format. A person from your company would be filmed talking about their field of expertise within the business. The interview drives the narrative of the video. It can be as simple as a single person being interviewed and answering questions, to multiple interviews overlaid with images (moving, still), graphics and music.

2.    The presenter video

If you are a little shy or your team not comfortable about appearing on camera, then try a professional to be your spokesperson. There are 100’s of presenters and celebrities who will gladly represent your company. Can be shot in a studio to a script which has been pre-prepared.

3.    Business blog video

Blogging is a great way of building a presence online and establishing trust with your prospects.  Video blogging takes the concept further, allowing you to inject more of your personality into your updates.

4.    Conference/event

If you have gone to all the trouble of hosting a conference or event, why not have it filmed. Then have it edited into highlights and share with your audience.

5.    The presentation video

That great PowerPoint presentation or webinar you did for a new business presentation – why not recycle it? You can export from PowerPoint or Apple’s Keynote, record your webinar or recreate your presentation using online software like Prezi.

6.    Testimonial/case study

Testimonials are one of your most powerful marketing tools – and hearing and seeing your customers enthuse about what you do makes compelling viewing. This can be as simple as interviewing your client/customer, or turn it into a case study where you shoot extra footage and see what you have done for your client.

7.    Product demo/how to video

Video is an excellent way to demonstrate the benefits of your product or service directly. People can see what your product does – it’s far more e active than a written piece of sales copy. Taking it further you can then have videos answering any frequently asked questions and showing your customer how to use the product.

8.    Animation

These are gaining in popularity, and I’m not talking about the Pixar type of cartoon films. These ‘motion graphic’ videos using words, background colours and images and can be very effective and compelling.  The style can vary from simple white-board explainer videos up to complex 3D motion graphics.