Are you missing out on a valuable opportunity to reach your target audience?

When creating content for YouTube, targeting popular search terms and hoping to gain traction through SEO is no longer enough.In today’s competitive online space, viewers demand content that is not only informative, but also engaging and of the highest quality.

Rather than focusing on the quantity of content you produce, it’s important to shift your focus to the quality of the content you create. You don’t need to create many videos to succeed on YouTube, but the ones you create must be exceptionally good.

While production value can be helpful, having a high-quality camera or equipment is unnecessary to produce great content. Most popular videos on YouTube have relatively low production value, yet they resonate with their audience and provide valuable information.

Before creating content specifically for the YouTube platform, take a step back and consider your brand and the topics you’re passionate about. Creating content that inspires you makes you more likely to create impactful content that resonates with your target audience.

YouTube rewards high-quality content that keeps viewers engaged and inspires interaction. By focusing on creating content that resonates with your audience, you’ll be more likely to receive high retention rates, likes, comments, and subscribers.



Watch the whole interview on YouTube where Tom shares his ADUCATE framework for creating high-converting videos that inform and sell simultaneously. Through this framework, Tom emphasises the importance of aiming, showcasing difficulty, enhancing understanding, building credibility, creating an action plan, earning trust, and implementing a smooth exit strategy.