RCVS

RCVS

by | Dec 22, 2015

RCVS

Overview:

Established in 1944, The Royal College of Veterinary Surgeons (RCVS)aims to enhance society through improved animal health and welfare. They set, uphold and advance the educational, ethical and clinical standards of veterinary surgeons and veterinary nurses. Tallboy has been working with The College for over eight years.

The brief:

The RCVS wanted to make a film to re-launch the Practice Standards Scheme to its membership. The Practice Standards Scheme (PSS) is a voluntary initiative to accredit veterinary practices in the UK. Through setting standards and carrying out regular assessments, the Scheme aims to promote and maintain the highest standards of veterinary care.

The approach:

Tallboy has an ongoing partnership relationship with the college going back several years. Our first discussions with the communications teams we offered different ideas and styles before deciding on character animation.  We used a series of hand drawn vets, nurses and animals and a clearly spoken voice over to explain the re-launch. The idea the animated character style the viewer engage with the film and to get the message across effectively. The steady pace of delivery make the content digestible and easy to understand.

The results:

“We enlisted Tallboy’s help once again to produce a video to promote our new veterinary practice accreditation scheme to the veterinary profession. It’s a complicated subject, with an awful lot of variable information to get across. Tallboy suggested that animated infographics would be the most effective way to convey this in a short space of time, and we loved the idea. Because it was so complex, the project took a very long time, in fact it became one of Tallboy’s longest projects to date! But, they were very patient and stuck with us, and we’re delighted with the end result. The video also went down well at our launch event, and with the profession generally, and has certainly played its part in attracting new applications to join the scheme – over four times higher compared to the same time last year!”

Ian Holloway, Head of Communications, RCVS

You can see the video below or watch it on the RCVS website. Click here to view.

Royal College of Nursing

Royal College of Nursing

by | Dec 21, 2015

The Royal College of Nursing

Overview:

The Royal College of Nursing is the world’s largest nursing union and professional body. They represent more than 435,000 nurses, student nurses, midwives and health care assistants in the UK and internationally.

The brief:

The RCN were looking for a case study film as part of their Small Changes – Big Differences campaign. The aim of the campaign was to encourage leaders of NHS Trusts to involve nursing staff in procurement decisions. The objective of the campaign was to inform stakeholders about the benefits of involving nursing staff and showcase how involving nursing staff can save money, increase staff productivity and improve patient care.

The client wanted a 3-4 minute case study led film to share online, use at events and at stakeholder meetings/presentations. They wanted the tone of the film to be ‘newsy’ in style and present the campaign messages in a factual and interesting way. Standalone 1 minute videos were also created from each interview, to be used alongside the campaign film.

The approach:

Tallboy decided to approach each interview as a case study, highlighting the interviewees experience with the procurement process, how it would and should work better, and to illustrate each with an example.
Interviews were filmed in situation at NHS Trust locations across the country. We used two cameras to give us an additional angle to use in the edit, the b-roll footage gave depth and integrity to each interview. We incorporated documentary style filming techniques with a small crew for minimal impact. Each interviewee was filmed unscripted, speaking naturally to camera and then edited in a sharp and snappy style.

The results:

The Small Changes film was launched internally on 10th December and was very well received.  You can see the video on their website by clicking here.

Testimonial:

“Just to say thank you for our Small Changes film – we’re delighted, and have had lots of good feedback.”

Jane Hughes | Head of Campaigns and External Affairs – Royal College of Nursing

Storyboard Feature

Storyboard Feature

by | Nov 24, 2015

Storyboard Feature

The brief:

The client is a training company that uses video on the web to teach business techniques to its subscription audience of SMEs.  We had already made two series for them, one on sales processes and one on HR – recruiting, motivating and retaining staff. The client then approached us to make a four part series on budgeting. While HR and Sales processes can be immediately visual, budgeting is a difficult topic to both illustrate and keep the audience engaged. The brief also wanted the series to be prescriptive and literally to ‘spoon feed’ the audience on how to create budgets that would help their businesses grow.

The approach:

The idea came from the fact the client wanted to use a business coach as the presenter. When we looked him up on LinkedIn, we found out he was American. That, coupled with a brief conversation with him, led us to think about approaching the topic with him as a detective with a puzzle to solve.  We developed the idea and decided to shoot it in ‘film noir’ style to create drama and mystery.

As the series was to be prescriptive, the idea evolved into creating a beginning and ending for each episode in film noir style. We would keep the detective references in the main content, which would be shot ‘in conversation’ using a company that does already use this budgeting process.

As the business coach was flying in from America and also charged a daily rate, we took the decision to shoot the film noir sequences with a stand-in and just record a voice over with the coach. We used amateur actors to create the scenes and filmed late on Sunday night in an alleyway in West London.

Each scene, both in the film noir sequences and the main content, were storyboarded beforehand.

The main content was shot in a business in Portsmouth. The episodes had to be planned meticulously beforehand as time constraints meant we had to film out of sequence. The participants were not used to appearing on video, so there was a certain amount of agility required as they ad-libbed and wanted to add in further content. We used conversations with lots of different members of the company in order to keep the momentum up.

One of the more difficult challenges was ensuring we recorded every single permutation of voice-overs with our business coach before he flew back to the US after the two days of filming.

In order to complete the look, we built graphics that reflected the film noir style and used throughout. We added in music. Spreadsheets have never been so interesting!

TUI

TUI

by | Aug 5, 2015

TUI

TUI Group is a multinational travel and tourism company headquartered in Hannover, Germany. It is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores.

The brief:

Tui wished to develop a training video to explain the new UK Bribery Act to key members of staff.  The aim of the video was to raise awareness of this new act, communicate the implications for staff and educate them in how to be compliant.

The Approach:

We approached this important issue from the perspective of the member of staff and used careful character development and a realistic script with which to demonstrate the subtleties of the moral, legal and ethical dilemmas associated with bribery. The video has a very clear structure and narrative and each chapter was to be carefully signposted with graphics or possibly a presenter.  It was filmed on location in a documentary style to present the issues in a real and natural way. Stock footage was used to further enhance and set the scene for the viewer.

Wandsworth Council

Wandsworth Council

by | Jul 4, 2015

Wandsworth Council

Children Looked After Education Support Service (CLAESS) is part of Wandsworth Council’s Childrens’ Services, who support looked after children in their education.

The brief:

CLAESS wanted to make a professionally produced short film on looked after young people’s experiences of education, which would be used for training purposes. The film would include interviews with around 6 young people as well as some film of the young people taking part in educational activities.

The Approach:

We approached this project by breaking the content of the film up into six case studies or modules, as we felt six short films would have more impact than one long film. A series of modules would be well suited to training purposes allowing the trainer to select the most relevant module for the audience and to spark discussion.

We made this film in a documentary style where the young person tells their story. The style would be simple, yet powerful. We included film cutaway footage of the child out and about near home or school to make each case study more visually interesting.