RCGPs

RCGPs

RCGPs

After years of continuing controversy over the changing role of the GP, there is now a shortage of medical students training to become GPs. However, the Royal College of General Practitioners now believes that with increased funding from the government, this is the best time in a generation to become a GP.

The Brief:

The RCGPs wanted to make a short film aimed at medical students who were considering their future, to entice them to consider a career in general practice. The deadline was tight; the film had to be ready for the middle of January when students consider their options and was only commissioned mid-December – with Christmas looming.

The Approach:

It was important to the RCGPs that the audience heard from the GPs themselves explaining why being in that role was rewarding and exciting. It also wanted those GPs to be ones who had taken up the role within the last five years.

We began by working with them to come up with one page of key messages which the GPs could then tell in their own words. To give the video some pace and flow, we decided on a ‘hand-over’ approach – each GP telling his story would then visually be seen interacting with the next GP, who would then take up the next part. This approach also meant we could fulfil another requirement from the RCGPs – the number of GPs they wanted to appear in the film. In the final edit, we featured 10!

Obviously, the budget would not allow for us to travel all around the country, so this approach allowed us to bring all the GPs to one location for the shoot. We used a GP Practice in South London, which was extremely helpful and accommodating. With careful scheduling and planning beforehand, we were able to ensure each GP ‘handed-over’ to the next one, film interviews with more than 10 GPs and all the sequences necessary in just two days.

In order to meet the tight deadline after the shoot, we held a face-to-face meeting with the RCGPs after we edited the first version of the film together with our editor; this allowed us to make changes and respond to suggestions immediately.

The result:

The RCGPs was delighted with the video and used the fact it had commissioned a video as a news story. On Saturday 24th January, just four days after we signed off the video, it appeared on the BBC, ITV and Sky news. Over 8000 views on Youtube in the first 5 days. Substantial coverage in national press including BBC Radio 4, Daily Telegraph, The Times, Daily Mail, ITV News, Western Daily Press, Dundee Courier and BBC Wales.

“Tallboy have been an exceptional company to work for. Their professionalism, creativity, communication and final product exceeded all expectations! Thanks!”

Kayla Morgan

Campaigns Officer | Policy and Campaigns | RCGP

RAeng

RAeng

RAENG

The Royal Academy of Engineering provides leadership and promotes excellence across all fields of engineering, to the benefit of society.

The brief:

The RAENG wanted a fresh new approach for their corporate video to capture the prestigious MacRobert Annual Awards Dinner in London. The MacRobert Awards are the UK’s longest running national prize for engineering innovation and recognize some of the most pioneering organisations in the country.

The Approach:

In previous years the RAENG used a documentary style approach to capture the awards event. This year we approached the event with more of a current affairs style format that would combine presenter led footage with visuals to show the innovation/product /technology in action. We also used upbeat music to give the video a modern vibrant feel.

“Tallboy Communications are a highly creative and dynamic business. They produced an imaginative DVD for The Royal Academy of Engineering, on time and to budget. They are a pleasure to work with and I would have no hesitation about working with them again.”

Dr Richard Wilson

 Director of Communications, RAENG

Pinnacle School

Pinnacle School

Pinnacle

Pinnacle Furniture specialise in providing furniture and fittings for educational establishments. They combine specialist knowledge, design creativity, enthusiasm and to bring spaces to life.

The brief:

Pinnacle were looking for a series of case study videos that could showcase some successful projects that they had masterminded recently. Each video case study needed to show the project highlights, its challenges, the location and the scope of what was required. They also wanted to include an interview with the client to show what they liked about the project.

The Approach:

Pinnacle specialise in the education sector, which means that their clients are schools. We wanted to film at a school location that showed as much of a real-life scenario as possible, which meant filming during a school day. We decided to showcase a new state of the art Sixth form space, using track and jib to enhance the visual experience and to create a sense of movement and vibrancy of the space.

Missing People

Missing People

Missing People

The brief:

To produce a video for Missing People’s Home for Christmas Appeal, to raise important funds and awareness for the charity.

Our approach:

For the Home for Christmas appeal, we produced a simple yet powerful video featuring family members of those who have gone missing. We donated our time and services free of charge as part of the Christmas spirit!

The results:

The video received over 500 views in the first few days it was uploaded, and now has over 1200 views on YouTube.   The video was distributed via social media networks, email as well as large events such as football matches and as part of LBC Radio’s Christmas charity campaign. It was Missing People’s single biggest generator of text donations, 148 in total, 19 of which converted to a regular gift worth around £72 a year to the charity. This means £1810 was raised from donations in the first year but there is the potential added value of around £1368 a year to the charity. To put this into perspective this could help Missing People give essential support to over 10 families of missing people for up to a year.

“The team at Tallboy have been so helpful with our appeal this year, offering us their expertise in video production, facilities and the time of their filmmakers to really show our work from the perspective of those affected.

This really is a fantastic result for us so thank you so much for taking on the project and doing such a fantastic job. I personally found the video very moving and powerful and can see why it evoked such a strong positive response from our supporters base.“

Jo Youle

Missing People Chief Executive

Start Living Right – Maya Nassar

Start Living Right – Maya Nassar

Start Living Right – Maya Nassar

The brief:

Maya Nassar is a sports nutritionist, certified personal trainer and fitness enthusiast. She commissioned Tallboy to produce a short film to promote fitness and wellbeing

The approach:

Tallboy chose a documentary style to create this inspirational film. The film features interviews with Maya as well as stylised on location shots both in the gym and outdoors and with upbeat music. We have since edited 3 separate teaser clips from the footage that can be distributed via social media and create a buzz about the original film, and direct users back to the Start Living Right website.

The result:

The video has had nearly 6,000 hits on YouTube within a month of launching and is being distributed by other social media platforms such as Twitter and Google Plus. Local TV stations have been contacting Maya for several interviews in her home country of Lebanon and she has also been offered her own fitness show as a result of the original video.

“I am very satisfied with the video. The production process was extremely smooth and I had fun shooting the video. I have received a lot of good feedback and it has also made my webpage more personal, helping visitors identify with what I am saying in the video”

Maya Nassar

Sports Nutritionist & Personal Trainer