TUI Group is a multinational travel and tourism company headquartered in Hannover, Germany. It is the largest leisure, travel and tourism company in the world, and owns travel agencies, hotels, airlines, cruise ships and retail stores.

The brief:

Tui wished to develop a training video to explain the new UK Bribery Act to key members of staff.  The aim of the video was to raise awareness of this new act, communicate the implications for staff and educate them in how to be compliant.

The Approach:

We approached this important issue from the perspective of the member of staff and used careful character development and a realistic script with which to demonstrate the subtleties of the moral, legal and ethical dilemmas associated with bribery. The video has a very clear structure and narrative and each chapter was to be carefully signposted with graphics or possibly a presenter.  It was filmed on location in a documentary style to present the issues in a real and natural way. Stock footage was used to further enhance and set the scene for the viewer.