Established in 1944, The Royal College of Veterinary Surgeons (RCVS)aims to enhance society through improved animal health and welfare. They set, uphold and advance the educational, ethical and clinical standards of veterinary surgeons and veterinary nurses. Tallboy has been working with The College for over eight years.

The brief:

The RCVS wanted to make a film to re-launch the Practice Standards Scheme to its membership. The Practice Standards Scheme (PSS) is a voluntary initiative to accredit veterinary practices in the UK. Through setting standards and carrying out regular assessments, the Scheme aims to promote and maintain the highest standards of veterinary care.

The approach:

Tallboy has an ongoing partnership relationship with the college going back several years. Our first discussions with the communications teams we offered different ideas and styles before deciding on character animation.  We used a series of hand drawn vets, nurses and animals and a clearly spoken voice over to explain the re-launch. The idea the animated character style the viewer engage with the film and to get the message across effectively. The steady pace of delivery make the content digestible and easy to understand.

The results:

“We enlisted Tallboy’s help once again to produce a video to promote our new veterinary practice accreditation scheme to the veterinary profession. It’s a complicated subject, with an awful lot of variable information to get across. Tallboy suggested that animated infographics would be the most effective way to convey this in a short space of time, and we loved the idea. Because it was so complex, the project took a very long time, in fact it became one of Tallboy’s longest projects to date! But, they were very patient and stuck with us, and we’re delighted with the end result. The video also went down well at our launch event, and with the profession generally, and has certainly played its part in attracting new applications to join the scheme – over four times higher compared to the same time last year!”

Ian Holloway, Head of Communications, RCVS

You can see the video below or watch it on the RCVS website. Click here to view.