RAENG
The Royal Academy of Engineering provides leadership and promotes excellence across all fields of engineering, to the benefit of society.
The brief:
The RAENG wanted a fresh new approach for their corporate video to capture the prestigious MacRobert Annual Awards Dinner in London. The MacRobert Awards are the UK’s longest running national prize for engineering innovation and recognize some of the most pioneering organisations in the country.
The Approach:
In previous years the RAENG used a documentary style approach to capture the awards event. This year we approached the event with more of a current affairs style format that would combine presenter led footage with visuals to show the innovation/product /technology in action. We also used upbeat music to give the video a modern vibrant feel.