Ofcom is the communications regulator. They regulate the TV and radio sectors, fixed line telecoms, mobiles, postal services, plus the airwaves over which wireless devices operate.  OFCOM launched an initiative to simplify and demystify the range of calling rate from landlines and mobile phones

The brief:

OFCOM were looking for a shot video guide (2-3 minutes) for online viewing aimed at the general public. The objective was to simplify and demystify the wide range of calling rates from landlines and mobiles. The video should be simple and effective in illustrating practical tips and advice on how to tackle nuisance calls.

The Approach:

We used an animated whiteboard style of video to effectively communicate the key messages. Whiteboard Animations videos present an idea or message in the form of live whiteboard drawing by an artist. This is a creative, clear (sometimes hypnotic) and concise way to share information through graphics. The viewer is led through the whole process from the birth of an idea to its growth and evolution, making the idea easier to understand. Whiteboard animation videos are more than just the presentations. They are pieces of art. Like any other art, these animations have the capability to influence and educate their viewers.