KIC InnoEnergy

KIC InnoEnergy is the European company dedicated to promoting innovation, entrepreneurship and education in the sustainable energy field by bringing together academics, businesses and research institutes. Their goal is to make a positive impact on sustainable energy in Europe. We do this by creating future game changers with a different mind-set, and bringing innovative products, services and successful companies to life.

The brief:

KIC InnoEnergy required a ‘magic bullet’ video to creatively and persuasively convey their unique selling points to their target audiences. Which would be shown at an annual executive board meeting. The video also needed to raise awareness of the organisation, grow its brand profile and communicate its vision and mission. It also needed to excite and interest viewers so that they felt inspired to visit their website and find out more.

The Approach:

We interviewed thought leaders and key players from across Europe during a conference that took place in Amsterdam. This enabled us to cost effectively capture all the necessary personalities on film in one place. Stock footage was edited into the interviews and dynamic motion graphics were added to give extra wow factor!