GSK
GSK is a science led global health care company with a goal to help people do more, feel better and live longer. They were launching a new innovative toothpaste called Aquafresh.
The Brief:
The client wanted a product launch video that would show the new toothpaste brand to be exciting, cutting-edge and highly desirable so that the audience would be wowed and want to try the toothpaste.
The Approach:
As this was a new product launch we were not able to get any footage of the product being used in real life. We used a motion graphics approach to show the product in an innovative and technical way and edited in product shots that had been taken during previous focus group discussions about the new toothpaste.