Video is now seen as a vital part of any marketing and communications strategy. 76% of marketers plan to add video to their websites, making it a higher priority than Facebook, Twitter and blog integration (Social Media Examiner). 

Making sure people watch your video is as important as the time and money you spend on producing it. Video can reach so many different audiences – it’s important you maximise it’s reach.

Tallboy’s MD Simon Banks has been speaking to marketing expert Matt Hodkinson from Influence Agents on why businesses should be using video and what they need to be doing to make the most from this powerful medium.