Age UK Richmond commissioned Tallboy to produce a short film to showcase its services for older people in their community, which was launched recently at a special fundraising and awareness event at the Olympic Studios cinema in Barnes, South West London.
The five-minute video integrates into the charity’s latest brand refresh, Love Later Life, and highlights the services offered throughout the network that help to turn lives around.
Stephanie Mackenzie, Marketing Co-ordinator at Age UK Richmond, says: “The film shows some of the issues faced by older people but really focuses on how we make a difference so they can love later life. I feel the film strikes a nice balance. I think the new tag line ‘love later life’ has huge mileage and relevance”
The film has already received over 400 views on YouTube and has maximised Age UK’s social media networks, such as Twitter and You Tube, to reach a wider range of target groups.
Please watch the film and share to raise awareness- because we will all grow older one day!
“Tallboy were fantastic and went above and beyond the call of duty!” – Sandra Morrison, Chief Officer, Age UK Richmond.
Below is the video we produced on the launch of the video.