Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies.

Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI.

Video Marketing Strategy

One of the big challenges for businesses that depend on online ads are ad blockers. These are not new and have been around practically since the beginning of the internet and are becoming increasingly popular among users.

These software programmes block ads popping up on your timeline and since 2015 they have been sanctioned by big names such as Apple.

If you want your video to reach a wider audience, therefore, developing strategies to get around ad blockers is essential. Here are two proven ways you can achieve this:

  1. Focus on Organic Searches

While it takes time and effort, concentrating on SEO is still a viable strategy for businesses of all sizes. Organic search results that appear in Google are not affected by ad blocking technology and what’s more, if done well, it can deliver an audience to your video and website for some considerable time.

To do this you have to switch your focus and become a content publisher and produce the stuff that your audience or potential customers want to see or read. Keywords can still be effective in SEO particularly in niche markets. Focusing on these first and then creating content that supports strong keyword combinations that also link into the video content that you want to leverage is vital.

If you can add in email marketing to this approach with your content, it can also make a huge difference and build a sustainable audience at the same time. Email marketing sometimes gets accused of being old-school but, if you have a strong mailing list, it still delivers a very respectable ROI.

  1. Put Some of Your Resources into Native Advertising

Yes, native advertising is paid for advertising. The difference is it is inserted into people’s timelines and made to look like ordinary content. To qualify, it shouldn’t be overly promotional and must be engaging to the audience.

The good news is you can decide who sees it. Because native advertising is not disruptive and doesn’t always appear like an ad, it generally passes the ad blocker smell test.

Native advertising can achieve a strong ROI if done well and demographics such as millennials react favourably to it. It is shared more often than other types of content and tends to achieve more likes. Native advertising needs to use the appropriate social media format such as Sponsored Posts on Facebook or Promoted Videos on Twitter.

While focusing on organic SEO can take months to embed and get you to the top of rankings for keywords, like traditional pay per click advertising, native allows you to reach out to your audience almost immediately. You can set your advertising spend and get metrics on how your content is performing.

Adding video to your native advertising has the effect of supercharging it, increasing engagement and, hopefully, boosting conversions and leads for your product or service. As with any content, your video needs to have an emotional connection and provide something that your audience is looking for.

Video Marketing Strategy

Both SEO and native advertising have a role to play in marketing when it comes to getting your video to a wider audience. While they can take time to master, their effect can be powerful and, at the same time, you eliminate the challenge of ad blocking technology. The best way to get a video strategy right is to think about it from the beginning, if you want your video to be seen the Tall Boy team can give you the right direction to ensure this happens.