For many people, the thought of being in front of a video camera is daunting.

I understand that being in front of the camera can be daunting. The fear of being recorded, evaluated, and judged by others can be overwhelming. We don’t like the way we look or the way we sound on video. And often, we get brain-freeze or tongue-tied as soon as the record button is pressed. 

But here’s the thing – video content can be incredibly impactful in building brand awareness, establishing credibility, and connecting with your target audience. 

In fact, businesses using video see an average of 41% more web traffic from search engines than those who don’t.

So, how can you overcome the dislike of being on camera and start creating videos for your business? 

Here are a few tips:

1. Practice makes perfect – the more you do it, the more comfortable you’ll become in front of the camera. Start by using your smartphone to record short, simple videos and gradually build up to longer, more complex pieces.

2. Prepare beforehand – having a script, outline or bullet points can help you feel more confident and stay on track.

3. Use positive body language – stand up straight, make eye contact with the camera, and use gestures to emphasise your points.

4. Take deep breaths – before starting the recording, take a few deep breaths to calm your nerves and clear your mind.

Watch the video below for loads more tips from performance coach Elisabeth Valentine on becoming confident on camera.

By using these tips, you will overcome your fear of the camera and start creating video content for your business.

Feel free to reach out if you need further support or guidance.