What’s the optimal duration for a video? I do get asked this a lot, and unfortunately, there is no simple answer. The video needs to be as long as it needs to be for your audience. Day 4 of my video challenge and today I am in Richmond Park in South West London, enjoying the sunset and watching out for the deer who live in the Park. While the backdrop is beautiful, I think I do sound a little out of breath for the first part of the video as I was walking uphill (or maybe I am just unfit!). And as I went ‘cross country’, walking and talking became tricky as I was trying to avoid the rabbit holes, you can see me stumble a couple of times in the video.