I want to share my passion for video content creation and how it can help grow your business. 

As Gary Vaynerchuk famously said, “If you’re not making some kind of video content right now, you’re losing ,period. Full stop.” 

And I couldn’t agree more. Video dominates the internet and is the most powerful way to drive marketing results.

As a video expert and strategist with over 20 years of experience, I’ve worked with large and small corporations, telling their stories through the medium of video. Video content is educational, engaging, emotional, and empathetic. It shows your audience who you are and what you stand for. It helps you connect with your customers and prospects, and it can help you close business deals.

Watch the video for the full story.

However, many businesses struggle to be consistent with their video content creation. Video is often seen as a tactic, an afterthought, or a standalone. To make video really effective, it needs to be integrated into your marketing and business strategy from the start of any campaign. You need to work out what results you want to achieve with video and who your target audience is. 

You need to prioritise strategy and distribution before making any video content.

That’s why I developed a five-step process for video content creation: Plan, Produce, Publish, Promote and Performance. This method ensures you focus on the goals, audience, platforms, and results you want from your video content.

Video content creation is essential for any business that wants to grow and succeed in today’s digital world. If you need any support or advice on how to get started with video, please contact me. I wrote a book called How to Get Video Right, and I have a podcast called Simon Says Video.

Thank you for joining me on my journey, and see you in the next video.

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