Ever wondered what could significantly uplift your brand’s digital presence and engagement? It’s VIDEO CONTENT.
According to a recent survey by Wyzowl, 86% of businesses use video as a marketing tool. This significant statistic underlines the importance of video in today’s digital marketing landscape. So, why should you join these forward-thinking companies and incorporate video content into your marketing budget?
1️⃣ Enhanced Engagement: With our decreasing attention spans, videos are an excellent tool for delivering messages quickly and effectively. Unsurprisingly, videos generate 1200% more shares than text and images combined!
2️⃣ Improved SEO: Including videos on your website can increase the time spent by visitors, which is a key metric that search engines use to understand your site’s relevancy. In fact, your website is 53 times more likely to get a top Google ranking if it includes a video.
3️⃣ Higher Conversion Rates: Including a video on a landing page can increase conversions by 80%! Not just that, 64% of customers say that watching a video makes them more likely to buy.
4️⃣ Greater ROI: Even though video production might not be the cheapest task, 83% of businesses say that video provides good return on investment.
5️⃣ Versatility: Videos can be repurposed in a multitude of ways – on social platforms, in emails, on landing pages, in presentations, and more. They are the Swiss army knife of content!
Video content is not just a trend, but an integral part of effective marketing strategies in our digital age. By incorporating video content into your strategy, you’re investing in enhanced audience engagement, increased brand visibility, and improved sales.
It’s high time we embraced the era of video content and let our brands shine in this digital world.
Here are a few tips for creating effective video content:
1️⃣ Keep it short and sweet: People have short attention spans, so it’s important to keep your videos short and to the point. Aim for videos that are no longer than 2-3 minutes.
2️⃣ Use high-quality video and audio: Your videos should look and sound professional. This means using high-quality equipment and editing software.
3️⃣ Be creative and engaging: Your videos should be creative and engaging. This means telling stories, using humour, and keeping your audience entertained.
4️⃣ Promote your videos: Once you’ve created your videos, you need to promote them so that people will see them. Share them on social media, embed them on your website, and email them to your subscribers.
I hope this gives you some ideas for how you can use video content to boost your brand’s digital presence and engagement.
If you’re not already using video content in your marketing strategy, I encourage you to start today. It’s a powerful tool that can help you to achieve your business goals.
Ready to harness the power of video and accelerate your business growth? We would love to chat with you about crafting a comprehensive video strategy and budget that could drive incredible results for your brand.
Click the link below to schedule a call with our video strategist Simon Banks.Book a discovery call with Simon
Let’s ignite your business potential with the power of video!