You have a brilliant video – now you want the widest possible audience to see it. YouTube is a great platform to reach people – however, the challenge is making your video stand out from the billions that have already been uploaded. 100 hours of video is uploaded to YouTube every minute – your video will need some help to ensure it’s watched.

To help your videos and channel succeed, you need to begin by having an intimate understanding of how audiences discover your video. Once you know what audiences are looking for, such as key words when they search, there are plenty of  tools to take advantage of these insights. We call this optimisation. Once you have a strategy in place, you need to constantly review and monitor and be flexible to adjust your approach as necessary.

Top tips:

  • Keep the video short
  • Verify your channel
  • Pay attention to title, metatags, description, and thumbnail
  • Advertise and monetise
  • Monitor the performance of the video via Youtube analytics

Watch the second film in the Tallboy Talks series on getting the best on your video.