Attracting the best talent is a huge deal for many companies. In a highly competitive recruitment environment, standing out from the crowd has never been so important.

Developing your brand and highlighting the positive culture in your business is one way to make high performers take a closer look. But what’s the best way to grab their attention?

The good news is that company culture videos can make a significant difference to how the outside world perceives your business.

We are Watching More Video

Since the advent of mobile phones, we’ve been watching a lot more video. The reason is pretty easy to see – it’s quick to download and you can watch it anywhere. Video has the potential to deliver you all the information you need in just a few short minutes.

Video can be posted on your main site but also on social media and video sharing platforms like YouTube, increasing its reach. It’s more likely to be shared than any other content and can have the power to influence beyond your initial recruitment process, making people more aware of what your brand stands for.

Getting Across the Emotional Experience

A culture video has something that most written content doesn’t have. It can quickly elicit an emotion and create a connection which works on a deeper level for the audience. It can be used to inspire, motivate and build bridges with top performers, making it more likely they will want to come and work for your company.

It gives your business a personality so that potential recruits can easily see what they are getting before they decide to apply. Beyond specific job advertisements, video will be able to provide you with a steady supply of interested and highly talented individuals.

Put Top Talent in the Boardroom

People may know your brand but what they really want to see is what it’s like to work for you. There’s the opportunity with culture videos to have current members of staff singing your praises. You can show how your business encourages its staff to contribute, how they reward people and work together for success. You can show that you have diverse workforce or provide the latest tools for staff to do their job. People can visualise themselves actually sitting at a desk or around the boardroom table.

Developing Business Culture Company Video: 5 Top Tips

Like most video production, getting it right is the real a challenge. Ideally, you want your culture video to tell a strong story that resonates with the right people. Here are our top tips:

  1. Identify the areas of your company that are going to appeal to top performers and how you are going to represent these on film.
  2. Get existing employees to talk about your business and why you are such a great company to work for. Show the places they work and what sort of office environment you provide.
  3. Show what is new and exciting about your company and where you are planning to go in the future.
  4. Highlight the support you provide for top performers to help develop their careers and what their future could be with your company.
  5. Take a look at your achievements and awards and explain why you are a company that is going somewhere.

Working with a professional production company is worth considering if you are planning to create a business culture video. They’ll be able to work with you to develop the storyline in the preproduction stage and identify areas that are going to be attractive to prospective new employees. Their job is to create a positive perception of your business and all that it has to offer.

Get it right and you should expect to see a dramatic change in your recruitment process, especially when it comes to top performers.