Maximise the Impact of Your Video with this Great Strategy

Maximise the Impact of Your Video with this Great Strategy

You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.

This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)

Tips to keep your business moving

Tips to keep your business moving

As we all enter new phases of restrictions, businesses have to reconsider their operations in light of new needs. This new standard will look different for everyone, and there’s no one-size-fits-all approach to returning to business. But whether you’re a small business right up to a global corporation, video is a vital part of staying operational right now. 

Here are five tips on how to keep your business going right now.

1. Be willing to pivot

It’s always important as a business to be adaptive in uncertain times, and in these times, it’s more crucial than ever to think acutely about your audience and customer needs. Make sure you’re offering services and products that are most useful to them — even if you are running a limited operation at the moment.

If you are planning a few more months of staying remote, use video to announce your latest venture, thought leadership insights, or communicate your new policies for safe transactions. Let your audience know how you are adapting to the ‘new normal’. 

2. Engage with your audience

This is a perfect time to let your audience lead and let your business tactics follow. Use this opportunity to poll your customers and find out what questions you might be able to answer right now. Or even create and send them a personal video message.

3. Give status updates

Whether you’re preparing to reopen or still building out your virtual presence, it’s crucial to let your audience know where you stand. If you’re gearing up for a brick and mortar reopening, consider making a video made for sharing what steps you’re taking to keep your customers safe, and let them know what to expect when they return. 

4. Learn video marketing basics 

When it comes to video marketing, even the smallest strategic steps can make a difference. Know your peak posting times — Thursday and Friday afternoons are best for Facebook sharing while hitting Twitter on Monday mornings should give your content the best chance at grabbing maximum eyeballs. 

5. Just get started

I get it — starting a new venture or changing up your practices during this time is daunting. “A lot of people are going to suffer from paralysis analysis — they’re going to overthink it,” says Clayshare co-founder Kevin Phillips. “Don’t worry about trying to make it perfect. Just get on there and do something to provide benefit to your audience. They’re going to appreciate the fact that you did this for them to help them through this situation.”

Share your knowledge with your customer base and provide them with videos to help make them succeed right now, whether that’s sharing tips on how to reopen or helping your people to stay sane and healthy. It doesn’t matter if you’re thinking about holding a virtual event or just want to share a quick social media post, video can help you keep things in motion while you figure out the rest. 

Thank you Aubrey Page from Vimeo for the inspiration of this blog post. 

How to Develop a Video Marketing Strategy for a Tech Start-Up

How to Develop a Video Marketing Strategy for a Tech Start-Up

If you are launching a tech start-up, marketing is going to be high on your agenda and a significant part of your business plan. Getting it right from the outset is vital.

One approach that has certainly caught the imagination over the last five to ten years is video marketing. There’s a good reason why this has proved effective. Video is a favourite with not just Millennials and Gen Z but every other demographic as well. (more…)

How to Get Your Facebook Video Marketing Strategy Right

How to Get Your Facebook Video Marketing Strategy Right

Facebook is the ideal platform for sharing video marketing content. With billions of users, it offers the chance to reach a huge number of people in one go. Tallboy are the experts to support your video marketing strategy on Facebook.

The vast majority of online marketing teams now use at least some video in their campaign mix. It’s the most consumed type of content on the planet at the moment and is perfectly suited to devices such as smartphones and tablets. (more…)

Why Now is the Right Time to Revisit Your Brand Videos

Why Now is the Right Time to Revisit Your Brand Videos

Lockdown is difficult, not least for the UK’s thousands of business owners. If you are currently wondering how you can improve your marketing during this challenging period, it might just be the right time to take a new look at your brand videos.

More people than ever are being influenced by video, especially before they actually buy a product or hire a service. As customers, we can view video while on the move, using our tablets and smartphones as well as laptops and desktops at home. (more…)