Using video is an effective way of engaging with your audience and helping to influence whatever it is you’d like them to do. Whether that’s to purchase your product or service, promote the brand or simply to boost traffic, it’s one medium that’s becoming popular across all forms of marketing channels, including emails.
Videos can certainly help with your email marketing campaigns but there are certain myths around videos within emails that are worth debunking. (more…)
Over a decade ago when someone suggested that we would all be watching a lot more video on our smartphones, including movies and TV series, most experts pilloried the idea. Today, video consumption is growing exponentially, and marketers now agree that it is the most useful form of content on the planet. (more…)
Any marketer worth their salt knows that eliciting the right emotion in consumers can greatly increase sales and engagement. Emotion creates a strong connection with the customer and makes them feel an integral part of your brand. It however takes a skilled and experienced video consultant like the team at Tall Boy to get the emotional note just right. (more…)
Creating training videos for your business has a lot of advantages. It means you easily ensure that your staff are fully up to speed on different aspects of your operation. These videos are also becoming widely used in recent times as more staff are working from their own homes.
By creating a good training video your organisation will also have content that pays for itself again and again and which employees or people using your product or service can engage with flexibly when they need to. To ensure your training video is engaging and will be watched get advice from a video consultant expert like the team at Tallboy. (more…)
Creating a clear and engaging brand for your business is an important building block in your marketing strategy. While it can be easy to do this on your website and social media feeds, when it comes to video many businesses can stumble and get it wrong.
Maintaining brand values and keeping them consistent across all media is critical. Here we look at how to keep this going when you decide to make that all-important jump to corporate video. (more…)
In the last decade or so, there has been a revolution in social media advertising. With so many of us accessing our feeds through mobile devices wherever we are in the world, video has become an integral part of the marketing landscape.
Paid adverts on social media are one of the best ways to get your brand message out there in front of the right demographics. Unlike other marketing initiatives that take time to bed in, it can have an almost immediate effect and a video advert has more impact than any other. (more…)