As we are about to head into a new decade. Video will play an increasing tool we use to communicate to build our audience and grow our business. Here are four trends I see for video in 2020.
The first trend is one-to-one video. This has been around for a while; very few people are using video to reach out to a person. Now there are plenty of platforms you can do this on. Did you know on your LinkedIn app, you can now message someone with a video. And there are plenty of other platforms such as Soapbox, Bonjoro, Vidyard. All allow you to record a video to an individual, send it as an email, and you can track when they open it and what they watch — really powerful stuff for sales teams.
The second trend is the decreasing organic reach in social media. Have you noticed that your Facebook posts aren’t being seen as many people? Well, if you say, “Oh, did you see my post?”, they go, “What post?” This is because, particularly on Facebook, the news feed is just so crowded, they cannot just put all the content on it. Did you know your intended audience sees only 8% of a post that you put into Facebook? Now, apart from being overcrowded, there’s a reason for this, Facebook wants you to start pay to play. I pretty sure when you’re posting your business page, you’ll see this little ad come up and say oh you can boost this for about 10 pounds and reach x number of people. This is the Facebook business model. Like it or not, if you want your videos to be watched by your audience, you’re going to have to pay.
The third trend is video on mobile. Increasingly every year, more people are consuming social media on their mobiles. Something like 96% of Facebook users uses mobile to consume Facebook content. And when it comes to video, apparently 85% of users do not have their sound on. So it’s increasingly vital that you burn captions onto your videos when you’re using them on social media channels.
The fourth trend is voice search. There are one billion voice searches per month, and I can only see it increasingly, especially after Christmas when everyone gets this little device when they can talk to. Now, when people do a voice search, it only returns one search. So when someone says, “Hey Google, show me a video on x,” you have to make sure that it finds your video, and to do that, you’d have to have the video transcribed. I used www.rev.com to transcribe and create captions for this video. When you post the video on your website, you have the transcription underneath, so that Google can search for it. And if you do this, it’ll make your video easier to find for those voice searches.
So those are my four top trends for 2020. Let me know how you are planning to use video for next year.
While most of us like to think we have a decent creative side, many of us actually find it difficult to think outside the box and add something new and inspiring to our content. This is especially important, of course, when it comes to creating brand videos that are likely to impact positively on your audience.
Here we take a closer look at quick and easy ways to inspire greater creativity in your marketing team. (more…)
If you decide to create a video campaign for your business, there are a number of options to consider. Finding the right video expert is one, selecting people to use in the video is another.
This latter problem can be solved by using members of staff. The benefits are that they have a vested interested in your business and it’s a great way to get individuals involved in something new and exciting. Done well, it will make your videos more engaging and personal and with the right video consultant at hand it will meet your goals and objectives too. (more…)
You’ve probably taken a lot of time and effort creating all sorts of marketing content over the years. What do you do with it once it has served its initial purpose? Let it sit there and gather digital dust? It does not have to, repurposing old content into new usable videos is not just possible, but also very practical! (more…)
Many businesses are now adding video to their marketing content. It’s widely seen as one of the best strategies to engage an audience, generate leads and aid in conversations. While short videos (1-2 minutes in duration) should help you stand out on social media such as Facebook and Twitter, long format videos (5 -10 minutes) are also proving useful to businesses of all sizes.
Long videos give you the opportunity to tell a more detailed story and engage potential customers in a different way. And they can make a real difference to your marketing. (more…)
If you’re looking to get across a series of points, have a complex message or want to create an imaginative and engaging video for your audience, the flexibility you get with using animation is a huge asset.
The Best Time to Use Animation in Your Video Content
Messages can be a little complex can be difficult to explain them with just interviews It can also make the duration of your video long. Using Animation enables you to break things down and simplify the message so your audience can understand it.
For example, let’s say you have a complex healthcare product and you want to highlight its benefits and how it works. It can be difficult to show this device working properly in a real-life setting so switching to animation should make things a lot clearer. You can also add your branding to the images you create making things more impactful and on message for your marketing team.
Technology, in general, is one area where animation works perfectly. It enables you to engage your audience and keep them entertained. It’s also a great way to get your message across quickly and reasonably succinctly especially for an audience that is stuck for time.
You can make extremely focused content for your audience, quickly getting through your selling points without having to hire a studio, get actors on board, choose locations and all the other things that go along with live filming.
Animation may also be used to transport your audience to another world and really deliver that wow factor they are looking for. This more common nowadays with fast connections and the popularity of gaming and animations with high production values.
Animation is also a great way to get across sensitive stories. It can be difficult to find actors or real people to take part in your video if you are talking about a difficult situation. You can also add real audio to animation to create a powerful video.
Making Animated Video Content
The good news is that the cost of making animated videos has come down significantly in recent years putting it within reach of many smaller and medium-size companies. As with any successful piece of marketing content, it’s important to have the right strategy in place. You need to understand what you are trying to achieve, who you are aiming your message at and what sort of result you want to achieve.
People love short videos that quickly get to the action and tell them what they need to know. You’ll be well advised to trim any unnecessary fat from your script and keep it highly focused when you choose animation.
It also helps to work with a video consultant who can help you make the right animation choices and develop a video that has real, long term impact.