Creating a clear and engaging brand for your business is an important building block in your marketing strategy. While it can be easy to do this on your website and social media feeds, when it comes to video many businesses can stumble and get it wrong.
Maintaining brand values and keeping them consistent across all media is critical. Here we look at how to keep this going when you decide to make that all-important jump to corporate video. (more…)
In the last decade or so, there has been a revolution in social media advertising. With so many of us accessing our feeds through mobile devices wherever we are in the world, video has become an integral part of the marketing landscape.
Paid adverts on social media are one of the best ways to get your brand message out there in front of the right demographics. Unlike other marketing initiatives that take time to bed in, it can have an almost immediate effect and a video advert has more impact than any other. (more…)
Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies.
Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI. (more…)
Video is one of the most powerful marketing tools that you can use to promote your business. It engages the audience, is a widely viewed medium and can be used to boost sales and increase brand awareness in a short space of time.
Getting the content just right, however, is another thing altogether. Here we look at 5 ways you can take your video production to the next level and wow your audience with great-looking content. Sometimes it is about taking it back to the basics of good video to make you stand out from the crowd. (more…)
You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.
This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)
As we all enter new phases of restrictions, businesses have to reconsider their operations in light of new needs. This new standard will look different for everyone, and there’s no one-size-fits-all approach to returning to business. But whether you’re a small business right up to a global corporation, video is a vital part of staying operational right now.
Here are five tips on how to keep your business going right now.
1. Be willing to pivot
It’s always important as a business to be adaptive in uncertain times, and in these times, it’s more crucial than ever to think acutely about your audience and customer needs. Make sure you’re offering services and products that are most useful to them — even if you are running a limited operation at the moment.
If you are planning a few more months of staying remote, use video to announce your latest venture, thought leadership insights, or communicate your new policies for safe transactions. Let your audience know how you are adapting to the ‘new normal’.
2. Engage with your audience
This is a perfect time to let your audience lead and let your business tactics follow. Use this opportunity to poll your customers and find out what questions you might be able to answer right now. Or even create and send them a personal video message.
3. Give status updates
Whether you’re preparing to reopen or still building out your virtual presence, it’s crucial to let your audience know where you stand. If you’re gearing up for a brick and mortar reopening, consider making a video made for sharing what steps you’re taking to keep your customers safe, and let them know what to expect when they return.
4. Learn video marketing basics
When it comes to video marketing, even the smallest strategic steps can make a difference. Know your peak posting times — Thursday and Friday afternoons are best for Facebook sharing while hitting Twitter on Monday mornings should give your content the best chance at grabbing maximum eyeballs.
5. Just get started
I get it — starting a new venture or changing up your practices during this time is daunting. “A lot of people are going to suffer from paralysis analysis — they’re going to overthink it,” says Clayshare co-founder Kevin Phillips. “Don’t worry about trying to make it perfect. Just get on there and do something to provide benefit to your audience. They’re going to appreciate the fact that you did this for them to help them through this situation.”
Share your knowledge with your customer base and provide them with videos to help make them succeed right now, whether that’s sharing tips on how to reopen or helping your people to stay sane and healthy. It doesn’t matter if you’re thinking about holding a virtual event or just want to share a quick social media post, video can help you keep things in motion while you figure out the rest.
Thank you Aubrey Page from Vimeo for the inspiration of this blog post.