How to Strategize to Beat Ad Blockers on Your Video Content

How to Strategize to Beat Ad Blockers on Your Video Content

Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies.

Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI. (more…)

Expert Tips to Elevate Your Video

Expert Tips to Elevate Your Video

Video is one of the most powerful marketing tools that you can use to promote your business. It engages the audience, is a widely viewed medium and can be used to boost sales and increase brand awareness in a short space of time.

Getting the content just right, however, is another thing altogether. Here we look at 5 ways you can take your video production to the next level and wow your audience with great-looking content. Sometimes it is about taking it back to the basics of good video to make you stand out from the crowd. (more…)

Maximise the Impact of Your Video with this Great Strategy

Maximise the Impact of Your Video with this Great Strategy

You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.

This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)

How to Develop a Video Marketing Strategy for a Tech Start-Up

How to Develop a Video Marketing Strategy for a Tech Start-Up

If you are launching a tech start-up, marketing is going to be high on your agenda and a significant part of your business plan. Getting it right from the outset is vital.

One approach that has certainly caught the imagination over the last five to ten years is video marketing. There’s a good reason why this has proved effective. Video is a favourite with not just Millennials and Gen Z but every other demographic as well. (more…)