Myth Busting – Video in Email

Using video is an effective way of engaging with your audience and helping to influence whatever it is you’d like them to do. Whether that’s to purchase your product or service, promote the brand or simply to boost traffic, it’s one medium that’s becoming popular across all forms of marketing channels, including emails.

Videos can certainly help with your email marketing campaigns but there are certain myths around videos within emails that are worth debunking. (more…)

How to Keep Your Brand Values on Your Corporate Video

Creating a clear and engaging brand for your business is an important building block in your marketing strategy. While it can be easy to do this on your website and social media feeds, when it comes to video many businesses can stumble and get it wrong.

Maintaining brand values and keeping them consistent across all media is critical. Here we look at how to keep this going when you decide to make that all-important jump to corporate video. (more…)

How to Strategize to Beat Ad Blockers on Your Video Content

Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies.

Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI. (more…)

Maximise the Impact of Your Video with this Great Strategy

You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.

This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)