Creating a clear and engaging brand for your business is an important building block in your marketing strategy. While it can be easy to do this on your website and social media feeds, when it comes to video many businesses can stumble and get it wrong.
Maintaining brand values and keeping them consistent across all media is critical. Here we look at how to keep this going when you decide to make that all-important jump to corporate video. (more…)
In the last decade or so, there has been a revolution in social media advertising. With so many of us accessing our feeds through mobile devices wherever we are in the world, video has become an integral part of the marketing landscape.
Paid adverts on social media are one of the best ways to get your brand message out there in front of the right demographics. Unlike other marketing initiatives that take time to bed in, it can have an almost immediate effect and a video advert has more impact than any other. (more…)
Video is one of the most effective types of content, an approach that helps you build brand awareness, sell products and reach a whole new market with much stronger engagement than many other strategies.
Introducing video into ad content is also a powerful way to reach your audience and it can deliver a strong ROI. (more…)
Video is one of the most powerful marketing tools that you can use to promote your business. It engages the audience, is a widely viewed medium and can be used to boost sales and increase brand awareness in a short space of time.
Getting the content just right, however, is another thing altogether. Here we look at 5 ways you can take your video production to the next level and wow your audience with great-looking content. Sometimes it is about taking it back to the basics of good video to make you stand out from the crowd. (more…)
You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.
This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)