We all know that superior quality content needs to be created to attract attention online. There’s so much competition out there nowadays that it can be difficult to stand out from the crowd.

If you’ve worked hard producing video content for your website and social media platforms like Facebook and Twitter but still find you’re not attracting the right customers, you may be doing a number of things wrong. Here’s our list of the top 5 mistakes businesses make:

  1. You Don’t Have a Content Plan

Many small businesses go at content marketing in a fairly haphazard way. They have a good idea about a particular approach and throw it out there but there’s not much thought as to what it’s impact is going to be.

Without a coherent content plan, your marketing strategy can suffer from a range of problems that stop it functioning efficiently. That means going beyond what’s on the surface and digging a bit deeper, doing your research and understanding your market or sector like no one else. This is particularly important with video content where you need to spend a lot of time and effort filming, producing and editing.

  1. You Post Intermittently or Inconsistently

While your video content may be really good and has the potential to go viral, if it’s not getting in front of your customers, that’s a big problem.

One of the key factors in poor content reach is that businesses don’t use all the tools that are available to them. Inconsistency can be a problem too. You post something one week but then it’s a month or two before you go back to it. Your video content strategy should come from your content plan and it should be geared towards regular and meaningful engagement.

  1. Your Video Content Doesn’t Resonate

Do you know who your customer really is? The vast majority of video and other content that doesn’t hit the mark fails because it’s not focused. You need to understand who your customers are and what resonates with them.

That’s means taking the time to invest in data analysis for your sector and the demographic you’re trying to reach. Without it, you’ll find pressing those emotional buttons a lot more difficult to do.

  1. You Haven’t Listened

Unless you’ve been hiding in a bunker for the last ten years, personalisation is the name of the game when it comes to creating any content. While it’s more difficult and costly to do this with video content, it’s by no means impossible. If you’ve listened to your customers, done your market research and know what makes them tick, it should be even easier. Many businesses see the world from their vantage point, not that of their customer. This needs to change if you want to be successful.

  1. Your Strategy Isn’t Joined Up

Finally, to achieve anything when it comes to marketing you need to have everything connected in some way. You should have your social media campaign linked into your next product promotion, your landing pages prepared and your cutting edge video ready to debut on YouTube. That often takes an awful lot of planning and, more importantly, time. But it’s worth it. You also need to ensure that you measure those results and produce meaningful metrics that can inform future campaigns.

Unfortunately, time and money is something that many small and medium size business owners are short of. But without this coherent strategy in place, even the best video content in the world is going to be shown to an empty room. TallBoy can really make a difference to your content in both creating and delivery making sure your content has impact reaches your target audience.