Creating training videos for your business has a lot of advantages. It means you easily ensure that your staff are fully up to speed on different aspects of your operation. These videos are also becoming widely used in recent times as more staff are working from their own homes.
By creating a good training video your organisation will also have content that pays for itself again and again and which employees or people using your product or service can engage with flexibly when they need to. To ensure your training video is engaging and will be watched get advice from a video consultant expert like the team at Tallboy.
Here is our quick list of the main dos and don’ts of creating effective training videos.
Do Consider Your Audience
This is going to depend on how you are using training videos in the first place. If you are developing a series of guides for your internal staff, you should hopefully understand their needs and abilities already. Should you be creating training videos for end-users of your product, however, this can be a little more difficult to nail down.
It is important to understand how your audience will engage with any training material and what they require to develop their skills and knowledge. Make sure that each video has a specific purpose and that it meets the needs of your audience.
Do Plan Your Training Video Output
Ad hoc training solutions never produce the required outcome. It is essential to sit down and consider what you are providing and how it is going to help achieve your ends.
You may want, for example, to create one set of training videos for new starters or beginners. Then you might like to build higher learning solutions for established staff. In more complex businesses, there may be different needs for different categories of staff and so on.
While you probably will not be able to produce all your content at once, it helps to have a clear outline of what you want to develop and how the final series of training videos will look. Even for a single video, however, it is essential to plan and script properly.
Do Make Your Videos Engaging
There are some great technological solutions out there nowadays that can help you achieve amazing videos at a relatively low cost.
- Using animation and graphics, for example, can improve engagement and make complex issues easier to understand.
- The use of green screens allows you to add more diverse elements to your video, including your company branding.
- There are also options for making video training sessions more interactive that helps keep your audience engaged.
Do Think About Video Length
As with all types of video, the length is a critical issue. If you want to maintain engagement as much as possible. An hour-long webinar may cover all the things you want to include but if your audience gets bored, they are likely to tune out. Shorter, multiple videos may be a much better option as people can dip in and out when they have a spare moment.
Don’t Skimp on Production Values
Just because this is a training video, does not mean you should not include all the production values that you would have with, say, a corporate or advertising video.
While you may want to produce quick videos inhouse, working with a production company will not only ensure that you raise standards but also ensure that you develop the content that works for your business and, what is even more important, have an end product that lasts for a long time.
Don’t Choose the Wrong Presenter or Voiceover
Finally, voice-overs can be tricky. Someone who sounds okay in the office when they are talking about aspects of your business may not have the same appeal when it comes to presenting your video. You need someone comfortable in front of the camera or talking into a microphone. In other words, someone with a bit of star appeal.