Video is one of the most powerful marketing tools that you can use to promote your business. It engages the audience, is a widely viewed medium and can be used to boost sales and increase brand awareness in a short space of time.

Getting the content just right, however, is another thing altogether. Here we look at 5 ways you can take your video production to the next level and wow your audience with great-looking content. Sometimes it is about taking it back to the basics of good video to make you stand out from the crowd.

  1. Good Lighting

Lighting is more than just functional. It can alter the quality of your video and make it look more cinematic. Low lighting can make a scene look mysterious or dramatic, natural sunlight offers a sense of health and wellbeing.

Think about the way that light is used in your video and be more considered in your approach. In other words, don’t just accept what is there at the time of filming. Try playing around with different kinds of lighting to achieve different effects.

  1. Quality Sound

One area where amateur videos tend to fall down is with the quality of the sound. It is worth investing in the right equipment such as microphones and audio editing software if you are going to be producing regular videos. External sounds can be annoying (such as background traffic) and overwhelm your video. Good quality sound, however, adds drama, authority and creates atmosphere.

  1. Colour Basics

Something that goes hand in hand with good lighting is colour grading. This can be used to give your video a genuine cinematic appeal and involves playing with the contrast, saturation, and the levels of black and white. It is an important area to get acquainted with and learn about as it allows you to apply corrections to your videos that enhance the appearance even after filming has been completed.

  1. Props and Background

How people are dressed, what props they are using and what is in the background or at the edge of the eye-line are all important. If you are creating a testimonial video, for example, the last thing you want is your viewer distracted by something that’s just to the right or left of the screen that shouldn’t be there.

Pay attention to not just the central focus of your shot but what is in the periphery.

  1. Adding Music

Music can often be an afterthought when it comes to video production. The trouble is that if the background music is annoying, too loud, or simply the wrong choice it can have a big effect on how your viewer engages with the content.

One idea is to choose the music for your video in the planning stage while also giving it more consideration. Like any element of your content, it needs to have a reason to be there. Do you want the music to be light and optimistic or a little darker? What fits with the tone of your video and does it enhance the content?

What level you play the music at in your video is also important as is making sure that it fades in and out rather than cutting out suddenly.

These five elements, done well, can all add professionalism to your video and are essential to think about if you want to produce content that engages your audience and drives a stronger connection to your brand and product or service. For expert advice on video production or video marketing strategy contact the team at Tallboy today.