You’ve spent a lot of time creating your brilliant new video and now it’s time to upload it onto YouTube and let the unsuspecting public see it for the first time.
This is what most businesses do. The trouble is this method is often not the most effective way to release a new video. Here we are going to take a closer look at the tease, launch and sustain method. As a strategy for releasing content, it is a proven approach that should give you much better results for your video release and ensure you get maximum viewing over a sustained period. (more…)