by TallBoy | Feb 24, 2020 | Blog
We’re avidly consuming video content more than we’ve ever done before. Whether it’s sitting on the sofa with our smartphones, out on our daily commute or at the local café with friends, it’s easy to download and view a whole host of content on demand.
This trend has not been ignored by marketing companies and businesses, as you might expect. Video is now seen as a very important marketing tool that delivers a strong ROI and has longevity. In short, customers are more likely to watch an engaging video all the way through than they are to read a block of text. They’re also more likely to share it.
But what do you need to do to get it right? Here’s our take on two important elements you need to focus on if you want your video content to stand out in 2019.
- Storytelling is Key
We are hard-wired to respond to stories. We love them. That’s why we read books, go to the cinema and binge box sets on our TVs. You need to understand your audience if you are going to tell them a story that resonates and creates an emotional response. The key is to get your audience to react. Make them laugh or cry, angry or happy. Do that and you’re heading for success.
We’re a lot more sophisticated in how we consume video today and our viewing habits. We quickly understand whether we’re being sold to. A list of product features and benefits doesn’t always hit the right buttons, in fact, it rarely does.
The power of storytelling puts the audience in a place where they can connect more deeply with your brand or product. It makes the likely to engage and buy from you. Check out this example of a marketing video for Google Search
Yes, this does have pretty high production values, but you’d expect that from a multi-billion dollar corporation. It’s the storytelling that is key here and you don’t have to invest huge amounts of money in your video content to get it right. You can tell a story with a simple head and shoulders shot, for instance.
Storytelling is important if you need to get across complex information in a short amount of time. It allows you to show how you solve problems or make peoples lives better without necessarily using a lot of words. The more emotion you can generate and the greater connection you can make, the better your video content marketing will be.
- Getting Your Video Strategy Right is Even More Important
So, you’ve made your video. What do you do with it now? You post it on your website, sit back and wait for the sales to rise dramatically. The truth is that your strategy is going to be a lot more complex and nuanced than this. With the vast majority of content set to be video in the future, developing a strong plan for distribution going forward will be vital.
That means having a clear idea what each bit of video content you produce is intended to achieve. It means having all the outlets where you want your video to be seen optimised, whether that’s YouTube, Facebook, Twitter or Instagram. It also means doing the leg work to better understand your audience and what they are looking for as well as implementing the measurement strategies that will inform you how your video content is performing.
Get these things right and you should expect your video content to be viewed and shared much more and to drive sales and engagement with your main website or business hub. For help with creating your video or to get expert advice on how to ensure it is seen by ‘your people’ talk to Tallboy to find the right fit for your 2019 Video marketing strategy.
by TallBoy | Feb 22, 2020 | Blog
If you want to entertain your audience of fans and followers and engage them enough to buy your product or hire your service, there’s no better way to do it than through using video.
We consume a lot of video content on our smartphones and tablets which includes everything from films and viral content to brand entertainment. But what type of video should you actually be using for your next business video series?
Here we take a look at five different options.
- Interviews and Testimonials
Perhaps the simplest kind of video to make for your business is the traditional interview or testimonial. This could, for example, be the boss talking about the company and what they are trying to deliver. It could also be a happy customer who wants to tell the world about how great your product is.
These are powerful kinds of video and they can be made using a simple head and shoulders shot for very little production cost. If you’re looking for great ROI, then this should be top of your list.
- Documentary
This type of video may make some business owners a little nervous. Yes, they take a lot of work and planning and will cost a fair amount to develop. If you have something important to say about your business and its connection to your audience, however, documentary videos are also pretty powerful.
You might even want to produce a documentary series, perhaps following certain characters in your business as they take on daily challenges. Okay, it’s not for everyone but what you can expect from this type of longer content is longevity, shareability and a decent ROI. The documentary can also be repurposed to provide different types of content simply because you have a large amount of footage.
- Product Reviews
A more traditional approach for businesses, especially those on limited budgets, is to go for product reviews. These are highly popular and watchable online, and you’ll find many of them on sites like YouTube.
If you have good production values and provide vital information for your audience, this is also the type of content that gets shared quite widely. You can also put product how-to guides in here which are also very popular.
- Creating a Drama
If you really want to take your storytelling and marketing to the next level, you might want to contemplate a drama. This is being used quite widely by larger corporations and even some smaller companies are taking the plunge into serious film making. It provides a way of engaging much more deeply with your audience for a start.
As with documentaries, the big challenge is that it takes time and plenty of effort, particularly to build a good script, employ actors, promote the drama and get the whole thing out there in front of the unsuspecting world. This may be one for when your company has grown to be very successful, but it is worth thinking about and seeing if you can do on a smaller scale.
- Travel Videos
If you move around with your business, building a portfolio of travelogues might add a new dimension to your video content. For example, perhaps your business is attending a conference or event abroad. Getting your team to video more than just this event and include the surrounding tourist attractions might well generate more engagement with your customers.
Smartphone cameras have a great capacity for delivering quality footage so it’s also a good idea to keep taking videos as you move around and go about your daily business. You don’t know when a particular clip might come in handy!
The team at Tallboy are not only experts in creating corporate and brand videos but also can advise and consult on the strategy behind it. Talk to the team today to discuss how a video series could work for your brand or organisation.