There’s no better way to get your brand noticed than creating an engaging and entertaining video. This type of content performs well online. As consumers, we often prefer to view it rather than written content and we share video a lot more with friends and family too.
If your business is currently considering making brand videos to post online or on your website, you may naturally focus on how much you can save by doing things yourself.
Hiring the services of a professional video production company, however, has a number of distinct benefits.
- Save Time and Money
Making a great video doesn’t just take time and effort, it takes plenty of skill.
You’ll be surprised how much of your time is going to be taken up with getting things right. If you’re planning to do the job well, you’ll need the appropriate equipment, lighting, a script, the right actors and locations and everything else that goes into a slick brand video that is designed to really engage your audience.
Rather than being a cost-savings exercise, doing everything yourself may actually drain your budget quicker than you think. This is going to be doubly true if the finished video isn’t as professional or as slick as you hoped it would be.
- Access to Quality Production
A video production team will be able to help with a wide range of different services. They’ll assist in planning your video effectively, for a start, helping to put together a tight script and focusing on making the most of your brand.
Even in a relatively short one or two-minute brand video, there’s a lot of work that goes into getting the right shots and choosing the best locations. You’ll have access to professional camera operators, directors and all the equipment you could need. Filming will follow a plan and not be haphazard in any way. In short, a production company helps you make the most of your budget.
- Great Sound and Vision
There’s nothing worse for a brand video than if the picture quality is poor and it sounds like it was filmed on a motorway. Live video filmed on your camera phone actually does have a place in marketing nowadays.
But for a serious, professional-looking brand video, you need superior visual and sound quality and you are more likely to get this when using a professional production company.
- Post-Production Magic
Finally, a lot of the work that turns an ordinary video into something engaging and entertaining is actually done in post-production. This is where the different scenes and components of your video are put together. Music can be added, titles and even some animation. Post-production literally brings your creation to life in ways you may not have imagined.
In the hands of an experienced editor, the post-production becomes a work of art rather than a series of dull scenes. If you have ever tried editing a video yourself, you’ll know how tricky this process can be. First, you need the best software. Second, you need to learn how to use it effectively. Even then there’s no guarantee the finished result is going to be watchable.
The good news is that professional video marketing production has come down in cost in recent years. If you want all the right tools at your disposal and an end product you can be proud of, it’s well worth considering. Talk to the experienced team at Tallboy today to discuss how we can make your next brand video one to remember.