Great Ways to Promote Your Business on YouTube

The fact that over a billion hours of video are viewed each day on YouTube should be more than enough to convince you that your business needs to be on there.

Get it right and you can really engage your customers and get them to share you content with friends, family and followers both locally and around the world. Here are just a few ideas to get you started: (more…)

Tips on Finding Your Creativity to Create Your Latest Brand Video

While most of us like to think we have a decent creative side, many of us actually find it difficult to think outside the box and add something new and inspiring to our content. This is especially important, of course, when it comes to creating brand videos that are likely to impact positively on your audience.

Here we take a closer look at quick and easy ways to inspire greater creativity in your marketing team. (more…)

Using Your Own Team for Your Next Video Campaign

If you decide to create a video campaign for your business, there are a number of options to consider. Finding the right video expert is one, selecting people to use in the video is another.

This latter problem can be solved by using members of staff. The benefits are that they have a vested interested in your business and it’s a great way to get individuals involved in something new and exciting. Done well, it will make your videos more engaging and personal and with the right video consultant at hand it will meet your goals and objectives too. (more…)

How to Use Video to Build Excitement About Your Brand

Most marketers believe that video is one of the key tools required to instil brand awareness and connect with existing and potential new customers. We’re more likely to watch a video than we are to read through a lots of dry written content.

Building excitement about your brand this way involves understanding the power that video is able to deliver while finding ways to leverage all that potential. (more…)

Tips on Turning Existing Content into Usable Videos

You’ve probably taken a lot of time and effort creating all sorts of marketing content over the years. What do you do with it once it has served its initial purpose? Let it sit there and gather digital dust? It does not have to, repurposing old content into new usable videos is not just possible, but also very practical! (more…)