While most of us like to think we have a decent creative side, many of us actually find it difficult to think outside the box and add something new and inspiring to our content. This is especially important, of course, when it comes to creating brand videos that are likely to impact positively on your audience.
Here we take a closer look at quick and easy ways to inspire greater creativity in your marketing team. (more…)
If you decide to create a video campaign for your business, there are a number of options to consider. Finding the right video expert is one, selecting people to use in the video is another.
This latter problem can be solved by using members of staff. The benefits are that they have a vested interested in your business and it’s a great way to get individuals involved in something new and exciting. Done well, it will make your videos more engaging and personal and with the right video consultant at hand it will meet your goals and objectives too. (more…)
You’ve probably taken a lot of time and effort creating all sorts of marketing content over the years. What do you do with it once it has served its initial purpose? Let it sit there and gather digital dust? It does not have to, repurposing old content into new usable videos is not just possible, but also very practical! (more…)