For the last four weeks of my video challenge each Sunday I have produced a video book review. I like to review books which have had an impact on my life. One of the most important has been the one I wrote: “How to Get Video Right”. The reason why I wrote this book was seeing a pattern where businesses focused on the production of the video and then not use it to its full potential when delivered.
“How to Get Video Right” speaks directly to the tens of thousands of companies around the world who recognise video’s potential, but are lost on how to cash in. Covering everything from discovering the “story” and finding the correct production partner to setting budgets, ensuring the video is actually watched and leaving the audience chomping at the bit for more, Banks’ new guide guarantees the maximum ROI on any video marketing project.
If you are serious about growing your business, engaging your employees, and selling to your customers, you need to embrace video. If you don’t, you risk your organisation being left behind in this rapidly changing digital age.
In this book you will learn:
• The knack of achieving maximum return on investment
• How to save thousands of pounds on your next production
• Why Identifying your audience is critical
• The importance of getting your story right
• The types and style of videos for your business
• How to find the right video partner
• The secrets to ensuring your video is watched
• How to measure engagement to get the best value
I want to show people how to take video seriously – in terms of paying for quality production, not rushing the story-making strategy process and ensuring that the finished product is distributed in a way that makes for a huge ROI. You’d be surprised at how many organisations have world-class videos just sitting there, without being seen by the intended audience The bottom line is if companies don’t jump on the video bandwagon soon, they’re going to be left behind.”
“Every day when you’re not using video is potentially costing you and your business customers and money. Reading a book like this is important so you get an understanding of video and how it can help your business grow.” – Chris Cardell, Marketing expert, Cardell Media
You can buy the book on Amazon or directly from the book’s website. f If you watch the video there is a discount code which is valid until the end of July 2019.