Recycling video content

Video challenge is about to start…

I am a big believer in recycling. The same comes to video; I am amazed by how businesses spend lots of money on video and never think to reuse the footage or content. Here is a promo video that was made for my book launch and now re-purposed for my video challenge, which starts tomorrow. To recycle this video all I did was edited it shorter by 20 secs, updated the on-screen text, and made an end graphic (it’s a video wall, check it out) and recorded a new voice over.

Where you can follow me on the challenge:

https://www.linkedin.com/in/simonbanksvideo/

https://www.facebook.com/thevideoexpert/

https://www.instagram.com/simonbanksvideo/

https://www.youtube.com/c/SimonBanksTallboy

https://www.linkedin.com/company/tallboy-communications-ltd

https://www.facebook.com/tallboycomms

 

How to be consistent with video – 30 day challenge

How to be consistent with video – 30 day challenge

Today I am announcing a challenge that I am undertaking. Posting a video a day for 30 days starting 1st June. Videos that I am going to shoot and edit myself to see what works and doesn’t work. So please join me on my video challenge journey.

On my walk today in Richmond Park,  I wanna talk about consistency, particularly when it comes to marketing and making videos. And I understand as a business owner, you’re busy busy growing the businesses, doing sales, serving client, it’s hard to be consistent with marketing. I know that I’m in the same situation. I have a small business. I’m concentrating on sales and serving my clients and when it comes to marketing, often I sort of put that on the nice to-do list but don’t get around to doing much about it. Until recently, I actually was in my Instagram feed and I saw an add about a video challenge, a video marketing challenge by a guy called Peng Joon, he was based in Malaysia. And I thought, oh that’s interesting. So I decided, why not. Why don’t I try that and practised what I preach. Which is, I’m always talking to my clients about creating more video content. So I’ve just completed the 21-day video challenge and it was good, I really enjoyed making the content. I’m not so sure about talking to the camera. That’s something that I’m still trying to get used to. But, as business owners, we have a message that we need to get to our audience and if we want to grow our business then we should be looking at becoming more consistent with marketing and particularly with video.

From the 1st ofJune, I’m gonna post a video a day across all my social media channels and to add to what I’ve already done. So I’ve already shot some, but I need to add to them. So if you’ve got any questions about video production, strategy, distribution or marketing, drop me a comment and I’ll make a video about it. But, I will include a couple of lives in that ’cause I’ve actually done a stlive. And I will post a video a day for 30 days starting the first of June. So hopefully you will join me on my journey on my video challenge and I’ll send you some more information, but later, about where you can see these videos.

 

Common Video Marketing Mistakes

Ask any marketer what you should be focusing on at the moment, and the first thing they will likely say is video.  Social media sites love it, search engines often recommend it and people watch a lot of it.  But that’s not to say that just creating a video will guarantee success – you need to avoid common video marketing mistakes to get the most from your content.

So, what are the big video marketing mistakes to avoid? (more…)