A simple, talking head video is not only cheap to produce but can be highly effective in marketing your brand, service or product.
Most talking head videos use an interview process where the individual being filmed answers set questions. It’s a lot less rigid than working from a set ‘to-camera’ speech. It also gives the impression of one person conversing with another, which immediately seems more interesting to the audience.
The technical term for this is a prompted interview. It has some structure but is not so constrictive that it stilts the conversation and seems pre-prepared. (more…)