With any type of content you produce for online consumption, what you’re actually trying to achieve is extremely important. The trouble with many businesses is that they produce video content without considering their objectives deeply enough.
Getting your focus right can mean the difference between achieving a good return on investment or none at all. (more…)
The fact that over a billion hours of video are viewed each day on YouTube should be more than enough to convince you that your business needs to be on there.
Get it right and you can really engage your customers and get them to share you content with friends, family and followers both locally and around the world. Here are just a few ideas to get you started: (more…)
Most marketers believe that video is one of the key tools required to instil brand awareness and connect with existing and potential new customers. We’re more likely to watch a video than we are to read through a lots of dry written content.
Building excitement about your brand this way involves understanding the power that video is able to deliver while finding ways to leverage all that potential. (more…)