There’s no doubt that video is one of the most powerful tools for marketing your business. Getting it right should mean that you achieve more sales, develop a strong brand identity and build a relationship with new and existing customers that is beneficial to your bottom line for some time to come.
The key to great service videos is telling a story that resonates with all those potential customers. That’s why storyline should be top of your priorities when planning a video. (more…)
Day 15 of my video challenge and today I give ultimate advice on how to make video work for you.
I have worked with hundreds of businesses and made thousands of videos over the last 15 years, and I see most companies a video seems to be a one-off event. The attitude is, “We’ll make a video when we need one”. I think in this day and age, if you look at the stats, see how video is dominating the social media channels and looking at the engagement you get from video content. I think as a marketing manager; you need to include video as part of your strategy, of your overall marketing strategy, rather than seeing video as just something as a “We’ll do it when we need it.” The best way to start doing this is to allocate some money towards it. When you do your annual marketing budget, make sure you include a budget for video, not just one video, but by creating a series of videos. This will help focus the mind on working out what content you need, so when you go out to video producers, to say that we’re looking at an annual spend of this, see what kind of deal or negotiation you can get with the company.
The second part is that when you have this video content, is to make sure that it’s being viewed in by the target audience, one of the best ways to do that now is through paid-for promotion. It is not enough just to put the video on YouTube and website and do some social media posts You need to amplify by placing some money behind some Facebook ads, Instagram, YouTube, and LinkedIn. There are lots of opportunities now for doing that. When it comes to paid-for promotion, I suggest allocating about 20% of the production budget. For example, your production budget is $10,000, set aside at least $2000 of that for paid-for promotions. The main point is to test it to see how it works out. You may be surprised how well it works and how you can actually really reach a new audience and can be so targeted in what you’re doing.
My big tip is to make sure you’ve got a video strategy and have a budget for the year. Here is a link to our guide to making sure you get a return of investment on video.
Combining video with social media has the potential to deliver powerful marketing results if you get your planning, strategy and approach right. Instagram is the perfect platform for video marketing and one that should help get your message in front of thousands of potential customers.
Here are our top tips for getting your video marketing on Instagram right from the start: (more…)
Most businesses know that video is a powerful tool when it comes to marketing and brand promotion. If you decide to video an event such as conference or corporate party, you will undoubtedly end up collecting some valuable material that can be used for all sorts of marketing activities.
The trouble is that businesses will take these videos and use them for a very narrow purpose. One the purpose has been achieved, the content is archived and essentially forgotten about.
With a little more thought and better planning, however, you can get those video snippets to work a lot harder for your company over a longer period of time. (more…)