There’s no doubt that video is one of the most powerful tools for marketing your business. Getting it right should mean that you achieve more sales, develop a strong brand identity and build a relationship with new and existing customers that is beneficial to your bottom line for some time to come.
The key to great service videos is telling a story that resonates with all those potential customers. That’s why storyline should be top of your priorities when planning a video. (more…)
Most businesses know that video is a powerful tool when it comes to marketing and brand promotion. If you decide to video an event such as conference or corporate party, you will undoubtedly end up collecting some valuable material that can be used for all sorts of marketing activities.
The trouble is that businesses will take these videos and use them for a very narrow purpose. One the purpose has been achieved, the content is archived and essentially forgotten about.
With a little more thought and better planning, however, you can get those video snippets to work a lot harder for your company over a longer period of time. (more…)