The key to any good marketing content is to persuade people to do something concrete and positive. For a landing page that could mean getting customers to move through the sales funnel and purchase a product from something they see on social media.
If you are creating a marketing video, of course you want it to have to have an impact. You want to influence, to move your customer in a certain direction or prompt a direct response such as picking up the phone and giving your business a call. (more…)
Crowdfunding is a powerful tool that can be used to raise money for any project or business venture. The internet is full of success stories of start-ups around the world that began by attracting this kind of investment from the general public.
As you might expect, how you pitch your idea will often determine the amount of crowdfunding you end up getting. There’s no doubt that producing a great video to explain your project and get people motivated can make a big difference in the level of funding you are able to raise.
But how do you make a great crowdfunding film? Here are our top tips: (more…)